Senior Professional, Communications, Consumer & Media Relations - Running & Training
We are looking for a dynamic and experienced communications professional to join our PARIS Communications and Media Relations team as Senior Professional. The right candidate has a deep understanding of the Running eco-system (media, partners, products, trends) especially Women led, has experience creating and driving communications strategy within the sports and sportswear industry, is highly collaborative, exhibits critical thinking, and can manage multiple and competing priorities.
WHO WE ARE LOOKING FOR
We are looking for a self-starter, with proven experience in identifying new opportunities / space and turning them into breakthrough communication engagement strategies and tactics. They display high level of agility, embracing change through finding solutions and accomplishing goals despite incomplete information and ambiguity. This person thrives in a dynamic environment, through a growth and winning mindset always, and is a team player.
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A genuine passion for sport, health, and fitness - while not critical - will place the right candidate in better stead to more authentically engage with the work at Nike.
The role will focus on driving key priorities and delivering wins within the Running and Training Fields of play. The position will provide support across Sportswear and other fields of play, ensuring alignment on transversal communications-including cross-functional initiatives such as Marketplace, Women, and issue management related to FoP (Field of Play).
WHO YOU'LL WORK WITH
You will be part of the NIKE Communications and Media Relations team in Paris and will report to the Director of Communications, France. The individual will work with communications peers across Consumer Product Brand Communication within EMEA as well as the Global. This role has a specific focus on Sport Performance, Culture and Style and will work particularly closely with Nike's integrated brand marketing teams. Because of the scope of this role, it will be expected to work across other fields of play- Football, Running, Training and Basketball and their influence in culture and style, in service of business priorities.
WHAT YOU'LL WORK ON
You will be responsible for developing and executing long-term communications strategies and innovative storytelling tactics that builds Nike's image as the leader in sportswear, style and sneaker culture for EMEA and creates positive brand resonance with consumers and employees.
You will:
- Develop and execute strategic communications plans for France
- Seek outside-world opportunities that takes us to new spaces and the edges of sport and sport culture
- Re-establish and strengthen authentic connections with key media in France
- Be an architect of a new media / medium network for Nike focused on sportswear, streetwear, style and sneaker culture with a focus on youth and women's.
- Anticipate, navigate and manage issues as needed
- Keep up to date with emerging trends in fashion, design, film, art, media and technology
- Create, lead and execute key communication initiatives, events and sport and athlete moments within France.
WHAT YOU'LL BRING
- Extensive relevant work experience in communications, ideally with a focus on the running and training fields of play.
- Experience developing and executing strategic communications plans that deliver narrative-led storytelling and consumer engagement.
- Inventing new storytelling approaches and leverage emerging platforms to start new conversations that matter most for Nike Brand's future in France.
- Proven ability to initiate and drive the ideation process, contributing to meaningful and innovative strategies, concepts, and partnerships.
- Excellent communicator of ideas, concepts, and plans, with the ability to influence across a complex matrix on a functional and regional basis.
- Solid project management skills, including strategic planning, creative ideation, execution, budgeting, and agency management.
- Strong media relations background, with experience developing and maintaining relationships with key media contacts, influencers, and industry stakeholders.