Summer Associate Internship (Social Media Strategist - Brand)

Overview

The Social Media team is a part of our Marketing and Communications department and is responsible for managing and advancing Navy Federal's enterprise-wide social media presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, X, Pinterest, Reddit and keeping the pulse on new or emerging platforms for potential expansion. We partner with business units, other marketing channel teams, and our Social Care Team to identify member and business needs and design social media strategy solutions.

Our team blends strategy, creativity, and data to deliver engaging, social-first content to members and prospects. We use platform-native media (e.g., short-form video, animated graphics, and influencer partnerships) to drive brand and product awareness, financial education, acquisition, and affinity, showing up in the moments that matter most. We collaborate with our internal creative team and external media and sports agencies to bring campaigns to life.

The Summer Associate will have the opportunity to support the social media strategy and execution of brand campaigns, partnership and sponsorship programs, and community management.

The Summer Associate Program is a 12-week internship program beginning in May 2026 and ending in August 2026. Students will work on impactful projects and meaningful work during their internship. To qualify for this position, applicants must be currently pursuing a degree from an accredited college or university and have an anticipated graduation date of December 2026 or later.

Responsibilities

• Aid and support the implementation of social media strategies and campaigns to effectively communicate the company's vision, mission, and values.
• Support social engagement programs to encourage positive member and prospect interactions, user-generated content (UGC), and testimonials.
• Participate in social media campaign plans and editorial calendars, collect and analyze data on performance and effectiveness against campaign goals and department objectives; assist in presenting insights and actionable enhancements to executive leaders.
• Assist with brand sponsorship and partnership events strategies and execution.
• Assist in the execution of our organic social content; gather assets and upload into Sprinklr, curate content from live event capture, upload and schedule content in Sprinklr.
• Bring external perspective and ideas from relevant sources, and stay current with technology, government/policy impacts, industry best practices, and up-to-date competitive insights.
• Conduct competitor analysis and monitor trends to identify emerging opportunities or challenges.
• Collaborate with cross-functional teams to ensure brand alignment and support for the company's goals.
• Coordinate with internal and external stakeholders to ensure a smooth execution of social media campaigns.
• Tasks/assignments may include but are not limited to supporting our brand awareness social media efforts, organic social presence, sports partnerships, and local community events. Explore community engagement opportunities and new creative ways we can engage with our members, fans/followers.
• Provide support to the Marketing Department's Social Media Team; depending on the level of expertise and prior experience, will own small projects and assist strategists with larger projects.
• Support marketing strategy and initiatives to help members, business units, and the credit union achieve goals.
• Assist and collaborate with various levels of Marketing staff to accomplish tasks/assignments.
• Maintain professionalism in all interactions, placing member service as a priority.
• Provide comprehensive day-to-day operational support.
• Assist in ensuring governance policies for all social media platforms are followed and adhere to the rules of engagement
• Perform other duties as assigned.

• Must be pursuing an undergraduate or graduate degree in Marketing, Advertising, Communications, Digital Media or a related field.
• Advanced knowledge of social media channels to include but not limited to TikTok, YouTube, Instagram, LinkedIn, Facebook, X, Pinterest, Reddit).
• Understanding of social platform specific best practices and trends.
• Working experience in developing and managing social media campaigns and related budgets for brands, student organizations, and other internships.
• Effective skill with social media management systems (SMMS)
• Interest in financial institution communications, brand strategy, partnership and sponsorship awareness, and community management
• Advanced interpersonal, verbal, and written communication skills
• Exceptional organizational and project management abilities.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Effective research, analytical, and problem-solving skills.
• Advanced skill maintaining accuracy with attention to detail and meeting deadlines.
• Ability to exercise initiative and good judgment to make sound decisions.
• Ability to adapt to new technologies.
• Ability to provide exceptional customer service.
• Effective organizational, planning, and time management skills.
• Ability to work independently and in a team environment; a self-starter who can begin work on ideas and take direction from teammates