Member Orchestration Analytics Lead

Overview

Lead the development of targeting strategies, marketing campaigns, and analysis for channels enabled by Pega Customer Decision Hub (CDH). Uncover and utilize insights about our members to enable Pega's Next Best Action decisioning to create member-centric experiences. Build campaigns, analyze performance, and make recommendations to improve member engagement. Develop and implement tests and experiments to optimize audience targeting, channel mix, and messaging. Champion and enable Pega CDH best practices and mentor team members. Collaborate with business partners and cross-functional agile teams to ensure campaigns meet member needs and business objectives.

Responsibilities

• Analyze complex marketing campaign requirements and translate them into Pega CDH strategies
• Collaborate with cross-functional agile teams to gather requirements and ensure seamless deployment of marketing communications
• Develop targeting logic for marketing campaigns and actively participate in group code review
• Develop, QA, and deploy campaigns in Pega CDH across inbound and outbound channels like email, direct mail, paid social media, branch, contact center, and online banking
• Troubleshoot issues related to Pega CDH-including data discrepancies, campaign performance issues, and system integration issues; identify resolutions
• Manage end-to-end campaign lifecycle, including gathering requirements, compliance review, development, quality assurance (QA), and deployment from development to production
• Lead the orchestration and arbitration of Next Best Actions, ensuring accuracy and relevancy of communications across Pega CDH-enabled marketing channels
• Measure and report on Pega CDH-enabled campaign outcomes, focusing on metrics like channel engagement (e.g., open rates, click rates, thumbs up) and product take-up (e.g., applications, bookings, account opens)
• Champion and enable the use of Pega CDH best practices across the team
• Analyze, present data, and recommend adjustments to targeting strategies, creative, and channel strategies to improve member engagement and business outcomes
• Design and execute A/B tests and other experiments to optimize audience targeting, channel mix, and messaging-using data-driven insights to improve campaign performance and member engagement
• Lead discussions with business, marketing, digital and technology partners to integrate new data elements and models into Pega for campaign use
• Use member data and predictive analytics to uncover behavioral and financial insights that enable Pega CDH to deliver highly personalized Next Best Action recommendations that resonate with the unique needs of our members
• Develop reusable data assets, reports, and dashboards to inform data-driven recommendations to marketing and business partners
• Mentor and enable team members with campaign development, data analysis, and Pega CDH capabilities, providing hands-on training to support and enhance the team's skills
• Manage Azure DevOps (ADO) PBIs and tasks
• Develop strategic partnerships with key operations groups and external third parties
• Perform other duties as assigned

• 5+ years of experience in marketing analytics, campaign orchestration, or customer decisioning applications
• Proven expertise in Pega Customer Decision Hub (CDH) or similar (Salesforce Marketing Cloud, Adobe Campaign, Braze Customer Engagement Platform, etc.)
• Pega Decisioning Consultant certification (desired)
• Proficient in SQL, business intelligence tools, data analytics, and marketing technologies
• Extensive experience in developing and deploying campaigns across inbound and outbound channels (email, direct mail, paid social media, web, mobile, etc.)
• Extensive experience with A/B testing, multivariate testing, and experimentation to optimize campaign performance
• Solid understanding of predictive and adaptive analytics to enhance member targeting and engagement
• Extensive experience collaborating with teams in all phases of the software development lifecycle
• Ability to learn complex material, concepts, and technology quickly
• Exceptional attention to detail
• Experience in managing multiple priorities independently and in a team environment
• Significant experience leading complex projects, teams, and initiatives
• Experience using SAFe or similar agile methodologies
• Advanced skills in presenting findings and information clearly
• Advanced analytical, problem-solving, and negotiation skills
• Advanced verbal, written, and interpersonal communication skills
• Advanced organizational, planning, and project management skills
• Experience working in financial services (desired)
• Bachelor's Degree in Marketing, Business, Finance, or equivalent experience

• Master's Degree in Marketing, Business, Finance, or equivalent experience