Specialist, Dist Channel Mkt (Marketing Specialist)

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk.

Compensation Band: F3

****Additional Posting Information - Please Read****

This role works closely with management and oversees all aspects of the Voluntary Benefits Marketing Channel projects calendar. Strong project management, delegation and organization skills are key.

Assists the Voluntary Benefits (VB) channel marketing team with the planning and execution of the day-to-day activities and projects that directly support the sales team and optimization of the channel growth. This may include but not limited to: channel HR/Broker specific campaigns, employee facing marketing campaigns, affinity marketing relationships, market execution, interaction and task requests from VB sales team. This role is part of a team that is responsible for supporting the 25+ VB sales team. Marketing communications developed will use a multi-channel approach (e.g. web, digital, print, vendor/affinity. social media, video, etc.) based on the needs and buying behavior of the target market.

The following software programs are utilized daily and it is preferred to have Intermediate knowledge of the following: Microsoft Office Suite, Word, Excel & PowerPoint, as well as Adobe Acrobat, Adobe Photoshop, Salesforce & Exact Target.

Job Description Summary

JOB SUMMARY: Assists channel marketing leadership with the planning and execution of day-to day activities and projects that directly support the implementation and optimization of an organization s go-to-market resources. This may include but is not limited to: selection of best channel or combination of channels to sell a product, marketing campaign creative services needs, affinity marketing relationships, local market execution and interaction with sales. Part of a team that is responsible for deciding best channels or combination of channels to sell a product, (e. g. telephone, web, vendor/affinity, exclusive/independent/direct agency sales, etc. ) based on the needs and buying behavior of the target market.

Job Description

REPORTING RELATIONSHIPS:  Reports to Director/Manager

CORE DUTIES AND RESPONSIBILITIES:

1. Identifies new/emerging channels, resources and intermediaries.  Provides input to the development of plans and programs to leverage these opportunities.  

2. Provides input to the identifications of resources and skills necessary to support the channel strategy and achieve product sales in the most productive manner.

3. Assist with Identifying new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.

4. Researches the appropriate mix of distribution channels designed to improve the effectiveness and efficiency of coverage in the marketplace and optimize go-to-market resources.

5. Aids other professionals in the marketing function as well as other functions (e.g. sales, legal, business practices, communications, etc.) in understanding, collecting and coordinating channels marketing requirements.

6. Monitors results via business plan and marketing campaign assessment.  Provides information to leadership as they implement changes to plans to drive desired results.

7. Part of a team that plans for the effective development and implementation of longer term distribution channel projects.

8. May be dedicated to a Project Coordinator role.  Engages with marketing and creative team via leading project meetings, making project status presentations, and analysis of project results. Coordinates all aspects that support marketing campaigns other marketing communications projects.  Maintains up to date project information; monitors project deadlines, timelines and checkpoints; provides project reporting and measurement; and tracks project budget, work plans, administration and logistics.  Performs other duties as assigned.

JOB REQUIREMENTS:

Education:  Bachelor's degree in Marketing or a closely related field preferred.

Experience:  Typically 6 or more years of related experience in identifying business opportunities, developing and executing marketing campaigns and plans.

Knowledge:  Strong knowledge of the principles of marketing campaign development and execution.  Knowledge of current practices in managing marketing campaigns.  Working knowledge of budgeting, forecasting, and financial analysis and sales.

Skills/ Competencies:  Exceptional verbal and written communication skills.  Must have working skills in project planning, executing, and implementing.   Ability to adjust to ambiguous work or project environments. Ability to quickly pick up and comprehend foreign concepts and practices.  Ability to learn through coaching and expert and analytical. Ability to thoroughly follow direction and plans.  Ability to work independently without management or team assistance.  Must be an experienced team player.  Ability to operate a personal computer and advanced business software.

Values:  Regularly and consistently demonstrates the Nationwide Values and Guiding Behaviors.

Staffing Exceptions:  Staffing Exceptions to the above Minimum Job Requirements must be approved by the:  Marketing Vice President, and HR AVP.

JOB CONDITIONS:
Overtime Eligibility:   Not Eligible (Exempt).

Working Conditions:  Normal office environment.  Extended hours as required. Occasional travel in the field.

ADA:  The above statements cover what are generally believed to the principal and essential functions of this job.  Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Job Evaluation Activity:  Edited February 2009 SMP

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