Consultant, Media Planning & Buying

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Consultant, Media Planning & Buying, you'll take direct responsibility for successful delivery of Nationwide’s paid media campaigns. The work is both strategic and tactical in scope, requiring independent generations of strategic insights for campaigns. You'll work directly with tech partners, media publishers, advertising agencies, and internal partners to design, build, and optimize marketing media buys.

Job Description

Key Responsibilities: 

• Researches, plans, designs and coordinates digital media buys across multiple media buying platforms. Digital media campaigns include display, video, social and native ads. Responsible for leading ad tech platforms to define targeting/bidding strategies and settings.

• Maintains relationships and negotiations with data providers and publishers ensure Nationwide is demonstrating the best/most efficient data and advertising inventory.

• Collaborates with members of analytics team to generate campaign performance insights and optimization recommendations. Reviews and approves optimizations on a daily/weekly basis to continuously improve campaign performance.

• Conducts critical initiatives and media tests. This includes working with new data providers to test second and third-party data; new publishers to test digital advertising tactics/channels, new ad formats; tech partners to test new measurement/attribution capabilities; and internal marketing partners to better align marketing and business operation goals.

• Works closely with media agencies to review optimization recommendations, campaign performance.

May perform additional responsibilities as assigned.

Reporting Relationships: Reports to Manager/Director. This is an individual contributor role. 

Typical Skills and Experiences: 

Education: Undergraduate degree in a quantitative field, e.g., business, finance, communication, etc. preferred.

Experience: Typically eight or more years demonstrated experience in digital media.

Knowledge, Abilities and Skills: Proven understanding of the principles of digital media development and execution, and the programmatic media supply chain. Knowledge of current practices in leading programmatic and social campaigns. Comprehensive understanding and skills with digital media tools, including demand side platforms, ad servers, and web analytics tools. Advanced communication and presentation skills. Critical thinking and listening skills. Strong analytical skills with fact-based approach to solving business problems. Ability to lead, prioritize, plan, execute, and implement projects. Ability to function independently or on a team; adjust to ambiguous work or project environments; quickly pick up and comprehend foreign concepts and practices; and learn through coaching and professional and analytical. 

Other criteria, including leadership skills, proficiencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and Human Resources Business Partner.

Values: Regularly and consistently demonstrate the Nationwide Values.

Job Conditions: 

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Extended hours as required. Occasional travel.

ADA:  The above statements cover what are generally believed to be principal and essential functions of this job.  Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties. 

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