Director, Organ Health Marketing

Position: Director, Organ Health

Position Summary:

Director, Organ Health Marketing is responsible for development and implementation of marketing strategies that support broad commercialization in the Organ Health business for Natera. This leader will ensure that Natera Organ Health business capitalizes on the market opportunity that this new therapeutic area represents for the company, driving rapid revenue growth. Will take the leadership role in the definition of commercial strategies for New Product Development and Life Cycle Management and represent commercial in project teams during their implementation.

Responsibilities:

• Develop and implement the market entry strategy for new products in the space, including market development; reimbursement; advocacy; branding; KOL development; new product development and launch planning; sales training and sales execution.

• Provide leadership in the development, production, promotion and sale of new products and services, overseeing the development of a portfolio of products for the Organ Health business.
• Partner with physicians to understand their needs and those of patients to develop future technologies that can drive market growth and can address gaps in the portfolio.
• Lead with a sense of urgency and passion for the business opportunity that the nephrology market represents for Natera. Build the team further over time as the business grows and develops.
• Manage strategic and day-to-day operational aspects of the business with an emphasis on revenue growth, profitability, and bottom-line results.
• Lead business development and strategic partnership initiatives, in addition to managing existing strategic partnerships.
• Create, evaluate, challenge, and adjust marketing and sales plans and associated resources to meet changing market and competitive conditions.
• Deliver key product training for internal and external stakeholders.
• Direct a cross-functional team to execute on business priorities, including clinical strategy and regulatory pathways.
• Own the P&L statement and take responsibility for developing profitable long- and short-term financial plans and budgets to support growth objectives.

• Bachelor's degree required; advanced degree preferred (MS, PhD in Life Sciences; MBA; MD).
• 8 or more years in the biotechnology, pharmaceutical, and/or healthcare industries, plus specific expertise selling diagnostics products.
• Experience in nephrology a plus.
• Strong leadership skills with the ability to drive results and influence leaders across functions.
• Experience launching new products.
• Track record of managing large teams and ensuring robust cross functional/regional strategic plans.
• Demonstrated ability to lead a matrixed team and coordinate and direct pan-regional teams.
• Experience developing and using market research to gain insights into markets to build forecasts.
• Demonstrated ability to conceive, develop, and implement multi-dimensional commercial strategy, marketing, and business plans.
• Proven excellence in project management and in effectively driving multiple projects and priorities to deliver results.
• Capability to engage deeply in science.

• Candidates for this role must possess unquestioned character. Additional personal attributes include:
• Self-motivated, enthusiastic, and energizing.
• Proactive and able to share, advise, and coach colleagues.
• Resilient and agile in an evolving environment; able to handle ambiguity, manage change, and deliver results.
• Able to engage (and manage) multiple stakeholders to achieve the objective.
• Intellectually curious with a desire to continuously learn, improve, and grow.
• Strategy minded and operationally excellent.
• Organized with a systematic approach to prioritization.
• World-class communication skills both verbal and written.
• Proven ability to motive and develop teams.