Director, GTM and Product Marketing

About Nanit:

Welcome to Nanit, the high-growth baby tech company that is changing the way parents experience parenthood through the world’s most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby’s sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.

About the Role: 

We're looking for a highly strategic and execution-driven Director of Product Marketing & Go-to-Market to join our growing Marketing Team. This highly visible role will help define how our physical and digital product comes to life, orchestrating successful launches and driving continuous market adoption for both our hardware and our core subscription service.

You'll be the voice of the market within our product teams and the voice of our product in the market. Reporting directly to the Chief Customer Officer, you'll work in close partnership with the product, growth, brand, lifecycle and sales teams to define and execute the narratives that drive acquisition, activation, and retention, ensuring our users understand and maximize the value of their Nanit experience. You’ll help ensure that we as a brand and product experience are driving real emotional resonance and impact as we continue to be a trusted, daily partner to parents.

 

What You'll Do: 

• Lead Product Marketing Strategy: Collaborate with product leaders to influence roadmap decisions. Own GTM planning, product positioning, messaging and storytelling for hardware, software and our subscription services
• Team Building and Cross Functional Leadership: Help to build out a high performing team; serve as a strategic partner and function to our Product, Sales and Customer Success orgs 
• Marketing and Customer Insight: Leverage research, social listening and customer feedback to inform our product roadmaps, messaging and positioning. Craft compelling and differentiated messaging that clearly articulates the unique value proposition of our hardware and the ongoing benefits of our subscription. Translate complex features into clear, consumer-facing benefits for various audiences. Partner with the brand team to bring these to life across channels.
• Market and Competitive Intelligence: Monitor market trends, customer behavior, and the competitive landscape to ensure differentiated, future-ready positioning
• Campaign and Asset Development: Collaborate with Brand and Lifecycle Teams to create impactful and compelling marketing assets and campaigns that drive adoption and engagement
• Performance and Optimization: Measure impact across our funnel metrics, optimize messaging and packaging, and help define our pricing and growth strategies

 

Who You Are:

• 8+ years of experience in product marketing, with significant experience in consumer hardware and software
• Strong track record of leading successful GTM launches across both physical and digital product experiences.
• Experience working with retail and channel partners on product launches.
• Strong cross-functional instincts—you know how to influence and align stakeholders around shared outcomes.
• Exceptional communicator, able to articulate complex ideas with clarity and impact.
• Strong operational thinker with a proven ability to scale operations, prioritize effectively, and guide teams towards objectives without stifling creativity.
• A self starter and thinker who brings ideas to the table
• You can effectively bridge product strategy and marketing execution
• A strategic yet hands-on leader who’s not afraid to get in the weeds when needed
  
  

EEO, Salary and Location: 

This is a hybrid role that will require prospective candidates to be in our NYC 3 days per week

Salary Range: $170,000 - $180,000 + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

Client-provided location(s): New York, NY

Job ID: 5600058004

Employment Type: OTHER

Posted: 2025-07-28T23:31:07