Director, Analytics - Firmwide Marketing

> Partner closely with broader Firmwide Marketing Analytics function to ensure that MSIM is accounted for within enterprise-level reporting > Contribute to the measurement framework for MSIM marketing activities and help translate business objectives into tangible marketing KPIs for various channels > Create actionable plans to implement sufficient tagging strategies or attribution solutions for that measurement framework to be accomplished and successful > Support the launch of new data pipelines for the business to facilitate greater ROI analysis > Create accurate reports for marketing initiatives with ability to tailor based on audience (detailed data analysis for day-to-day teams and channel leads, executive level insights and reporting for broader or senior audiences) > Partner with Audience leads internally or on external agency teams where relevant (for paid media) to own, manage and activate Firm first-party data for various marketing strategies; contribute to segmentation development and management > Ongoing data capture validation as channels or campaigns are launched (ensuring tags are properly placed, QA of active data flows, ongoing maintenance) > Standardization and automation of marketing channel analytics structures > Oversight of MSIM Marketing dashboards and data ingestion to fuel those dashboards > Develop Test & Learn recommendations and frameworks in partnership with relevant stakeholders across Marketing and the business > 5-8 years of relevant experience in data & analytics role; financial services category experience is a plus, particularly in the asset management space > Deep experience or expertise within Adobe Analytics and with the creation / maintenance of analytics dashboards within platform > Knowledge of LiveRamp from a 1st party data management standpoint > Collaborative team player who can partner with Firmwide Marketing Analytics team and develop strong relationship for cross-Firm consistency and utilization of best practices > Highly analytical with ability to receive raw data and transform it into strategic, actionable insights for broader audiences with a range of backgrounds or seniority > Extreme focus on accuracy and organization to facilitate ongoing data validation and excellence in analytics operations > Resourceful; able to exercise good judgment and come to creative solutions independently > Constant desire to learn and uncover trends in a rapidly changing industry; knowledge of competitive and industry trends (emerging measurement platforms or attribution solutions, data privacy regulation as it pertains to data capture, etc.) Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren't just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There's also ample opportunity to move about the business for those who show passion and grit in their work. Expected base pay rates for the role will be between $90,000 and $145,000 per year at the commencement of employment. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees. It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.