This role is based in San Francisco.
OVERVIEW
Modern Treasury is hiring a PMM based in the San Francisco Bay Area to lead go-to-market activities for our core products.
You will connect product value to customer needs, competitive differentiation, and industry trends. Reporting to the Head of Product Marketing, you will work closely with Product, Engineering, Marketing and Sales to build the go-to-market plan and execution.
In this role, you'll own positioning, messaging, campaigns, customer marketing, sales enablement, and competitive analysis. You'll collaborate with the Product team across the entire product lifecycle, managing new features from conception to launch and adoption. You'll also work closely with Sales, Customer Success, and Growth to become an expert on our target personas and use cases.
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We are looking for someone who can develop a strong functional understanding of our products and the payments space overall. You should also be genuinely curious about SaaS and payment business models. You're comfortable operating at different levels of detail and are a persuasive communicator with the ability to write thoughtful, specific, and detailed copy (bonus points if you're allergic to buzzwords and jargon).
While our products are technical, this role doesn't require a technical background. We are open to finding the right person for the role, so show us where you shine.
Above all, we are looking for an individual with a winning mix of curiosity and creativity; genuine interest in becoming an expert on technical products; comfort managing multiple concurrent projects; a love of writing; ability to flourish in an ambiguous and fast-paced start-up environment; and wholehearted empathy for our customers and their users.
ABOUT MODERN TREASURY
Modern Treasury is the operating system for money movement. Our payment operations platform combines a suite of APIs and dashboards to help companies unlock new payments revenue, strengthen customer experiences, and drive efficiency through their business. Our end-to-end platform moves enterprises forward with faster payments, efficient workflows, full data visibility, and seamless bank integrations.
WEEK BY WEEK
During your first week, you will:
- Onboard with our team.
- Start learning our product inside out and backward.
- Develop an understanding of our three key customer personas.
- Read our favorite industry primers.
- Build an understanding of our customers and the go-to-market motion.
- Develop a detailed understanding of Payments and other Modern Treasury products.
- Go deep on our messaging, positioning and pricing.
- Shadow customer calls with our sales and bank partnerships teams.
- Explore key use cases of the Modern Treasury platform.
- Work with the team to define your onboarding project.
- Complete your first competitive deep dive.
- Ship your first sales enablement assets.
- Deeply understand our target audience, competitive landscape, and market trends relevant to Modern Treasury's suite of products.
- Gather insights from customers and competitors, informing our customer segmentation and go-to-market strategy.
- Develop a GTM channel strategy, in partnership with our bank and consulting partners.
- Quarterback your first end-to-end product launch.
- Deliver compelling website copy, enablement playbooks, and customer case studies.
- Work with the Product Marketing team to continuously refine our positioning, pricing, and packaging.
- At least five years of relevant work experience spanning marketing, product marketing, product management, or sales engineering.
- Experience working on go-to-market for a B2B software company.
- BA or BS required.
- Fintech or start-up experience preferred.
Modern Treasury participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.