Director, Brand Activation
The Director, Brand Activation is a member of the Brand Marketing leadership team whose primary responsibility will be co-developing strategic marketing plans with MLB’s broadcast and streaming rights holders, media partners, and corporate sponsors for the purpose of driving stronger viewership, ticket sales, and audience growth.
Reporting into the Director of Brand Marketing, this role will lead a small team in the creative activation of MLB’s brand platform and multitude of seasonal, jewel event, and product campaigns through external partners. They will also be responsible for driving the day-to-day project management of partner rights fulfillment.
Responsibilities
Conducting Core Work Activities
- Build deep strategic marketing relationships with MLB’s external broadcast, streaming, and media partners while establishing strong collaborative relationships with MLB’s internal Broadcast, Global Media, Sponsorship, Club Marketing, and Performance Media departments
- Integrate partners into MLB’s annual and long-term marketing planning process to inform proactive and strategically aligned activation of our brand platform, seasonal campaigns, player programs, jewel events, and key initiatives, and core products
- Seek new and innovative ways of maximizing partner relationships (e.g., creating unique marketing platforms, connecting multiple partners, etc.) to elevate baseball, grow audience, and drive viewership.
- Serve as the main day-to-day marketing liaison with external partners and internal departments, overseeing management and fulfillment of contractual obligations (e.g., briefing, creative development, quality assurance, trafficking assets, etc.)
- Collaborate with the PR and Content departments and MLB Network to shape weekly baseball narratives before extending narratives to external partners for amplification
- Support the Marketing Strategy and Marketing Analytics departments in developing new audience segmentation while building a more effective performance measurement tool to track tune-in effectiveness
- Collaborate with Performance Media in developing strategy for inventory management, media investments/swaps, and sharing best practices
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Qualifications & Skills
- 4-year degree from an accredited university in marketing, advertising, communications, business, or related field and 10+ years’ experience in marketing or related functional area; OR equivalent relevant experience
- Strong experience in broadcast, streaming, media house, and corporate sponsorships
- MBA preferred
Salary Range: $125,000 - $155,000 (Base Salary) + Bonus
As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.
Top MLB Perks & Benefits:
- Competitive Benefits Package
- Company 401K Contribution
- Paid Time Off and Holidays
- Paid Parental Leave
- Access to Free Tickets to Baseball Games & MLB.TV
- Discounts at MLB Store | MLBShop.com
- Employee Assistance Programs (EAP)
- Onsite/Online Training & Development Programs
- Tuition Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Pet Insurance
Why MLB?
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.
MLB is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
California Residents: Please see our California Recruitment Privacy Policy for more details.
Colorado Residents: Colorado based applicants may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Applicants requiring a reasonable accommodation for any part of the application and hiring process, please email us at accommodations@mlb.com. Requests received for non-disability related issues, such as following up on an application, will not receive a response.
Are you ready to Step Up to the Plate? Apply below!
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion