Social Manager, Wearables

Reality Labs Social is recruiting for a creative, analytical and strategic Social Manager, Wearables to join our team, driving awareness and consideration for our product portfolio through a strategic lens. The Social Manager, Wearables role will be responsible for supporting the Wearables Social Lead in the thoughtful architecture and seamless execution of a best-in-class Owned Social strategy for Ray-Ban Meta products. This person will play a critical role in a variety of team efforts, including strategic development, campaign planning, content execution, project management and more. We are looking for a strategic and creative individual with an interest in consumer tech, fashion, entertainment and trends.

Social Manager, Wearables Responsibilities:

• Support Ray-Ban Meta Social Lead with development and execution of holistic channel suite strategy
• Develop platform-specific strategies, campaigns and franchises across our portfolio of Ray-Ban Meta products, owning content from ideation to publishing
• Drive ongoing creative ideation and execution of ongoing Creator-driven content series programming across Ray-Ban Meta channels, streamline and scaling templatable content programs across platforms
• Track key performance indicators across channels and surface platform-specific insights to improve performance Month over Month
• Partner with Social Creative Team to develop innovative, thumb-stopping content that adheres to strategy, prioritizes social best practices and drives brand engagement
• Align with Social Producers to optimize processes for seamless workflow
• Collaborate with cross-functional teams (Product Marketing, Integrated Marketing, Performance Marketing, Brand Strategy, Communications) to develop plans and ensure alignment
• Develop playbooks and immersive reactive programs in partnership with Community Manager to drive Ray-Ban Meta product brand love and propel user-generated content
• Manage agency partners and other external creative collaborators
• Operate globally by coordinating relevant initiatives with regional marketing counterparts

Minimum Qualifications:

• 5+ years of experience in social media or community management experience in consumer product categories such as consumer tech, gaming, or entertainment
• Proven track record of creating successful social media strategies and programs
• Solid communication skills with experience influencing strategic decisions
• Fluent understanding of social marketing, creator, and content trends
• Detail-oriented and experience maintaining accuracy under tight deadlines, with many work-streams, projects, stakeholders, and processes

Preferred Qualifications:

• Bachelor's degree or equivalent marketing experience
• Experience in innovative consumer product categories like wearable and/or social-first brands, consumer tech and/or AR/VR technologies, gaming, or tech brands
• Content editing capabilities, and copywriting skills

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$116,000/year to $170,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Client-provided location(s): New York, NY

Job ID: a1KDp00000E2ciZMAR

Employment Type: OTHER

Posted: 2025-08-19T19:49:59