SMB Marketing Manager, APAC

We are looking for a Regional Marketing Manager to join the APAC International Marketing - Business Marketing team. The ideal candidate will be responsible for owning and managing business marketing initiatives for Meta platforms - Facebook, Instagram, Messenger and Whatsapp, across our SMB audiences. This also cuts across multiple audiences and activations across channels including narratives, digital experiences, events and media campaigns. The candidate will leverage communication skills, an eye for visually powerful communication and the experience to effectively manage key stakeholders, including product marketers, country marketing managers and sales leaders.

SMB Marketing Manager, APAC Responsibilities:

• Co-develop the strategy and execute key business marketing initiatives in the region in partnership with global scaled business marketing, regional product marketing, in-country marketing teams and various XFNs to drive awareness and adoption of Meta's priority solutions across Facebook, Instagram, Messenger and WhatsApp and drive key business KPIs
• Integrate industry knowledge, customer insights and company's product narratives to create compelling marketing content to drive preference and adoption of our platforms
• Understand and align global strategy to a scaled regional strategy by considering common customer opportunities across international region and working with local marketing teams to incorporate into regional marketing plans
• Lead end-to-end management of marketing strategy, content development and execution, including but not limited to: developing brief, engaging internal teams and external agencies, collating and managing assets, liaising with key stakeholders, managing legal review process
• Ensure close collaboration with cross-functional stakeholders across central, regional and in-country teams to align strategy, deliverables, messaging and resources
• Work to continuously improve strategy and tactics by tracking, analyzing and communicating key quantitative metrics and adjusting marketing levers as needed

• Bachelor's degree or higher
• Min 5+ years of experience in brand and program management, developing and executing marketing communications in media, advertising, tech, product marketing communications OR digital space
• Proven experience developing and executing insight-driven integrated marketing campaigns that have achieved quantitative results at local and/or global levels
• Communication skills in English
• Experience in working and thriving in a proactive and agile manners in a self-directed, fast-paced and changing environment
• Experience in scaling marketing campaigns and programs across multiple countries in APAC

• Brand and campaign management (including digital media campaign) experience is preferred