The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who wants to build and market social immersive products and experiences that inspire meaningful human connection, creation and self expression. This position will join a team responsible for driving foundational consumer experiences for Meta Horizon on VR as part of the Horizon Experiences product marketing team.This product marketing team is focused on both the inbound phase of product marketing and outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify user needs by segment, opportunity sizing, gathering feedback from internal and external stakeholders, and representing the customer within the product team.
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Product Marketing Manager, Meta Horizon Experiences Responsibilities:
- Shape product roadmaps through market and customer research, competitive analyses, audience segmentation and sizing across multiple product areas
- Build foundational lifecycle and engagement strategies that drive onboarding, engagement, and retentive usage
- Plan, coordinate, and execute product launch and go-to-market strategies, including goals, channel plans, messaging, asset development and integrated launch planning with cross functional partners
- Demonstrate understanding of the Virtual Reality and software ecosystem for users and represent the market within the organization
- Drive target audience definition, value proposition, messaging development, content creation, and go-to-market channel activation across audiences to achieve awareness, adoption, and retention goals
- Partner with brand and integrated marketing on outbound marketing strategies and programs to drive awareness, adoption and long term engagement
- 7+ years of experience in marketing, product management, management consulting, business strategy or a similar field
- BA or BS degree or equivalent relevant experience
- Experience partnering closely with product teams
- Experience with product launches and consumer campaigns
- Experience developing and driving analytically rigorous online and offline marketing campaigns
- Experience working in a cross-functional capacity within a fast changing environment across functions (e.g., integrated marketing, legal, policy, product, partnerships)
- Experience with customer research and using data and insights to inform product and go-to-market strategy
- Demonstrated project management skills
- Experience creating go-to-market documents, including defining audience, positioning, value proposition and success metrics
- Experience presenting to cross-functional leadership stakeholders
- MS or MBA degree
- Gaming or consumer technology industry experience
- Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$158,000/year to $223,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.