At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on-the-go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.We are looking for an experienced product marketing manager who will be responsible for influencing product development and leading go-to-market (GTM) for next generation Smart Glasses products. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, and product launch experience; having worked in highly cross-functional, dynamic environments built to move fast.
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Product Marketing Manager, AR Devices - Reality Labs Responsibilities:
- Lead market assessment, audience definition, and sizing through quantitative analysis, qualitative feedback and represent the customer POV internally with Product Management and cross-functional teams
- Bring strong POV to the team, informing and guiding strategic decisions and tradeoffs related to product value and positioning, features, schedules, cost, pricing, and lifecycle management
- Collaborate with the product organization to define and influence product strategy, roadmaps and success metrics for new products based on a strong customer focus
- Help plan and lead cross-functional campaign strategy and coordinate key moments, messaging, and campaign assets across various channels
- Draft marketing briefs and partner with internal team and external agencies to deliver inspirational and effective campaigns
- Partner with Sales team on category analysis, sell-in, and in-store/online creative assets
- Experience with launching consumer hardware or CPG products
- Experience with consumer research and proficiently using data and insights to inform product and GTM strategy
- Experience building partnerships with Product Management and cross-functional teams, including research, brand, sales, and PR
- MBA degree
- Experience in consumer electronics with a demonstrated interest in new and emerging tech
- Experience in augmented reality, virtual reality, mixed reality, wearable devices, or mobile devices
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.