Product Marketing Manager

Meta is seeking a Product Marketing manager who is passionate about technology, innovation, and creating valuable experiences for app developers. App developers are critical to Meta's success, both present and future. The App & Gaming team works with thousands of App Developers globally - supporting the growth and development of the app ecosystem offering many powerful products. This includes paid and organic user acquisition products to drive growth as well as effective in app monetization products. Developers also build directly onto our own apps, via the platforms offered by Facebook Gaming and the growing AR/VR ecosystems.This person will be responsible for helping our product teams build the next generation of our App and Gaming products. They will evaluate approaches to mitigate product risks, assess market needs and conduct research to influence new product development, develop global launch plans to bring products and/or changes to the market, and identify opportunities to improve existing products.

Product Marketing Manager Responsibilities:

• Partner closely with product teams to define the strategy, roadmap and success metrics for our ad products, ensuring product market fit and helping evolve our approach over a multi-year timeline
• Define product positioning, naming, audience definition and sizing for launches
• Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the advertiser point of view internally with Product Management and cross-functional teams to aid with prioritization and development
• Lead the definition and development of the go-to-market strategy across the organization that is grounded in advertiser and people insights and market dynamics
• Lead the go-to-market cross-functional teams toward execution and launch of the Go-To-Market strategy. Be the single point of contact for communicating GTM updates and reviews with cross functional leadership

Minimum Qualifications:

• 10+ years of experience in product marketing, product management, business strategy engineering or a similar field
• Domain knowledge in Adtech or similar technically challenging field
• BA/BS degree in marketing, business, product development, or related work experience
• Combination of strategic experiences and hands-on tactical execution
• Experience with research and proficiency in using data and insights to inform product and Go-To-Market strategy
• Experience working in a cross-functional capacity within a fast-paced, changing environment
• Effective communication skills across complex organizations
• Quantitative, analytical and conceptual problem-solving skills combined with proven business acumen
• Experience structuring and solving problems, and influencing product decisions to move insights to action

Preferred Qualifications:

• Masters' degree or equivalent in business, marketing, analytics, engineering, or other related quantitative discipline (e.g. MBA)
• Experience in product marketing, developing go to market strategies and partnering closely with product teams

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$189,000/year to $258,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Client-provided location(s): New York, NY

Job ID: a1KDp00000E2WLoMAN_1003

Employment Type: OTHER

Posted: 2025-04-27T00:11:24