Marketing Program Manager, Project Aria

We're looking for a Marketing Program Manager to lead and coordinate marketing execution for Project Aria-a pioneering research device program shaping the future of AI and robotics. This role will bridge strategy and execution, owning go-to-market planning, managing field activations, leading community engagement, and optimizing digital channels to support research partner engagement. You will lead a vendor team that supports this execution. In addition, you'll work cross-functionally with product, research, ops, legal, and design teams to bring Aria into the world with intention and impact.

Marketing Program Manager, Project Aria Responsibilities:

• Lead go-to-market planning and end-to-end program execution for Project Aria across field operations, digital experiences and partner enablement
• Manage device rollout logistics, on-site activations, and field experiences to ensure a seamless touchpoint for research partners
• Build and grow the Aria community through thoughtful programming, communication, and support touchpoints
• Lead vendor teams to ensure high quality execution
• Collaborate with internal stakeholders across research, hardware, software, legal, and design to align program activities with roadmap and strategic priorities
• Monitor and report on marketing performance and community engagement metrics
• identify areas for optimization
• Help shape the narrative of Project Aria through storytelling that bridges research and real-world impact

• 6+ years of experience in marketing program management or GTM roles for technology, hardware, or research products
• Proven track record of managing community initiatives or engagement programs
• Experience managing vendor teams or external agency partners
• Experience in cross-functional communication and organizational skills
• Experience working in ambiguous environments
• Familiarity with tooling and operations platforms to support field or partner-facing workflows

• Experience in early-stage product marketing or working with emerging technologies (Augmented Reality/Virtual Reality, wearable tech)
• Background in research or developer marketing, community building, or research collaboration