Marketing Manager, Business Messaging

Meta Business Messaging is a rapidly growing business that enables 1 billion people each week to connect with businesses through Messenger, Instagram Direct, and WhatsApp.We are seeking a Marketing Manager to join the Global Marcomms team within Business Messaging Marketing, supporting Enterprise sales enablement and go-to-market initiatives. This is an exciting opportunity to join the team as we shape the future of Business Messaging and expand our Enterprise go-to-market strategies.

Marketing Manager, Business Messaging Responsibilities:

• Develop audience-first, solutions-focused Enterprise sales enablement content, including narratives, pitches, guides, and training materials, that effectively positions our product offerings while advancing the broader Business Messaging portfolio value proposition and Meta as a leading Enterprise brand
• Lead global marketing initiatives to drive growth in Business Messaging adoption and usage, spanning in person events, thought leadership studies, scaled marketing, and more. Collaborate with and influence a broad range of cross-functional partners, including Product, International Marketing, Scaled Channels, Decision Science, Sales, Communications, and external agencies
• Leverage audience, market, and business insights to identify and scale new opportunities for effectively engaging and influencing target audiences. Use data to inform strategies and decision-making, while continuously seeking ways to optimize impact
• Develop marketing plans within your assigned scope to deliver measurable impact. Navigate ambiguity amid evolving business needs and priorities, adapting plans as necessary
• Partner with Brand Strategy to strengthen and drive internal adoption of Business Messaging brand foundations, including messaging frameworks, brand architecture, and visual identity, across all marketing communication work

• Bachelor's Degree
• 6+ years of work experience in marketing communications, content marketing, integrated marketing, and/or product marketing roles
• 3+ years of experience in developing messaging and Enterprise sales enablement content with proven business impact
• Demonstrated experience in cross-functional leadership and collaboration across a broad range of functions, including Product, Marketing, Communications, Legal, Insights, Decision Science, Sales, and external agencies
• Demonstrated understanding of B2B program measurement and reporting
• Proven presentation and copywriting skills to convey complex ideas simply and effectively
• Proven organizational and project management skills
• Experience with Enterprise SaaS experience, including expertise in positioning, messaging, sales enablement, thought leadership, and scaled marketing

• SaaS marketing experience at a technology company
• Experience developing thought leadership studies targeting Enterprise decision makers
• Experience working with international and regional cross-functional teams
• Understanding of brand foundations such as brand architecture, messaging frameworks, and visual identity systems