Marketing Insights Researcher - Reality Labs

Our Reality Labs (RL) organization brings together experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta's mission of bringing the world closer together.We're seeking a Marketing Insights Researcher for the RL Marketing Insights team within Virtual Reality (VR) Hardware Pillar who will be an integral part of the Marketing Communications (Marcom) and Product Marketing Management (PMM) Marketing teams, and will design, execute and deliver high-impact primary research, both quantitative and qualitative.

Marketing Insights Researcher - Reality Labs Responsibilities:

• Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
• Responsible for framing strategy decisions, driving alignment, and unblocking progress by ensuring the right conversations are happening and marketing is set up to succeed
• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail and channel strategy
• Translate research findings into actionable insights with clear recommendations
• Produce highly effective communication that motivates people to apply learnings in marketing and across the organization

Minimum Qualifications:

• 8+ years of research experience
• Proven expertise in shaping insights focused marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
• Experience in resolving ambiguous problems, convening stakeholders, supporting decision making in evolving contexts, and driving cross-functional alignment
• Experience in qualitative and quantitative methods and applying them in a business context to inform decision making
• They have experience in building ross-functional partnerships, insights and strategy for hardware/physical products as well as retail, shopper and category management

Preferred Qualifications:

• Experience in leading insights-focused campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
• Experience with physical products is preferred
• Experience in brand building and brand strategy development
• Experience thinking holistically/creatively in addition to technically/analytically
• Experience collaborating proactively and effectively with a broad variety of partners
• Experience in shopper insights, purchase journey and overall category management and retail execution

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$160,000/year to $219,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Client-provided location(s): San Mateo, CA

Job ID: a1KDp00000E2ZlfMAF

Employment Type: OTHER

Posted: 2025-06-26T00:19:32