Marketing Insights Research - Reality Labs VR/AR

Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta's mission of bringing the world closer together.We're seeking a Marketing Insights Researcher for the RL Marketing Insights team. This individual will be an integral part of Marketing Communications and Product Marketing teams, and they will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate an ability to harness and translate strategic insights into actionable marketing plans, a hunger to drive significant business result/impact, and an orientation toward strategic thinking to drive product/brand outcomes. They should have experience in building strong cross-functional partnerships and developing insights and strategy for hardware/physical products as well as retail, shopper and category management. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.

• Owns research for one or more areas that are broad in nature, usually requiring discretion or creativity. Design and execute innovative quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
• Plans and executes medium- to high-complexity research at the product or brand team level with minimal guidance. Support campaign development (both in-bound and out-bound) and brand strategy. Understands and applies the fundamental concepts and practices of multiple research methods
• Provides input into product, campaign or team-level goals with some guidance on prioritization decisions
• Reflects business and strategic context in project design and deliverables. Clarifies or challenges strategy by expanding tactical research questions into strategic ones
• Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization. Develops narrative, and supports it with appropriate format, tone, and level of detail for the audience
• Builds strong relationships with researchers (Marketing Insights and other Understand functions such as User Experience Research, Product Data Science, and Marketing Decision Science)
• Builds and maintains strong XFN relationships and influences stakeholders (Product Marketing, Integrated Marketing, Brand Strategy, Creative, Media)
• Drives impact through collaborative working relationships. Influences others within the immediate research team, working team and direct line partners. Raises and resolves critical issues with these groups
• Defines project scope, solicits and evaluates proposals, manages suppliers to high levels of analytic rigor and deliverable quality, and continually raises bar with partners on expectations of quality and cost efficiency

• Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes
• 6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.)
• Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology
• Proven communication and presentation skills with a track record of delivering concise, executive level synthesis to influence business decisions and strategies

• Experience in leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
• Experience with physical products is preferred (in contrast to software)
• Experience in brand building and brand strategy development
• Experience thinking holistically/creatively in addition to technically/analytically
• Experience working well in a dynamic and fast-paced environment
• Experience collaborating proactively and effectively with a broad variety of partners
• Experience in shopper insights, purchase journey and overall category management and retail execution