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Integrated Marketing Manager, VR Content & Store

Los Angeles, CA

Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies - including Virtual Reality (VR), Mixed Reality (MR), and Augmented Reality (AR).The VR Content & Store marcom team sits within Reality Labs, driving marketing to support the highest priority content that sits on the Meta Quest platform and that millions of people around the world play every day. This includes first party content developed by Oculus Studios, like Beat Saber, Population:One, and Onward - as well as third party content, like NFL Pro Era and Among Us.We are looking for an experienced Integrated Marketing Manager to join the VR Content & Store team. In this role, you will define global marketing strategies, develop holistic marketing plans, and drive breakthrough campaign work for the highest priority titles and apps on the Meta Quest platform. This person will partner closely across the Meta Quest org and work closely with Marketing, PMM, and Developer Marketing teams.If you love gaming, entertainment, and VR/MR, this is an exciting opportunity to be on a small, agile team that works closely with the teams on the forefront of building out the newest and best content for Meta Quest.

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Integrated Marketing Manager, VR Content & Store Responsibilities:
  • Inputs into annual marketing plans, driving the connection between data/insights to strategy and plans
  • Builds bottoms-up budget to support strategy and drive against business/marketing goals
  • Leads strategy, planning, creative development and execution for key projects and campaigns
  • Partners closely with various cross-functional teams, including but not limited to, PMM, Oculus Studios, Marcom, Creative, and PR/Comms
Minimum Qualifications:
  • Strategic thinker who has the experience to bridge insights/data to plans/briefs
  • Experience leading large, multi-channel campaigns from brief > concept > creative development > execution & measurement
  • Proven operator with a bias for action
  • Proven collaborator with experience working with multiple cross-functional partners and agencies
  • Experience with navigating change and driving through ambiguity
  • 10+ year professional experience in marketing and/or similar field (e.g. brand management, product marketing)
  • Experience working in gaming and/or entertainment industry
Preferred Qualifications:
  • Experience to lead through influence
  • Experience managing and building bottoms-up budgets ($5M+)
  • Global experience a plus
About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

Client-provided location(s): Los Angeles, CA, USA
Job ID: a1K2K00000907TGUAY
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Unlimited Paid Time Off
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Pension
    • Company Equity
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
  • Professional Development

    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Founder led

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