Reality Labs is looking for a seasoned marketer to lead our Influencer marketing for Reality Labs in France. You will have a deep understanding of the French Creator/Influencer landscape, consumer segmentation, insights and country-level cultural trends, as well as experience developing and launching successful and innovative Influencer campaigns in France, setting commercially-oriented marketing goals and strategies and applying analytical rigor to inform breakthrough campaigns. The ideal candidate will thrive in an agile and fast paced role, working at the intersection of creativity and culture, creating campaigns that push the boundaries and expression of Quest, in turn driving brand and product advocacy. You will strategically craft Influencer programs that can drive impact across paid channels, influencers channels, and Meta-owned channels. This role will be responsible for shaping our success in France In developing and executing our Influencer marketing strategy in France you will have the scope to creatively insert Quest into French culture. We're looking for someone with a track-record of developing effective strategy grounded in audience insights, most importantly someone who lives and breathes social and is always on top of the next big trend. As the Influencer Marketing Manager, Meta Quest FR you will be representing the voice of our audiences in our marketing agenda. You will have proven experience managing creative development, production partners and cross-functional (XFN) projects. You will focus on delivering successful Influencer strategies, while seeking to insert Quest seamlessly into the cultural conversation. To bring the world closer together, diversity is a must-have for Meta, not an option. We encourage people with different backgrounds and experiences to help us build better products, make better decisions and better serve our clients.
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Influencer Marketing Manager, Meta Quest FR Responsibilities:
- Lead, build and grow a locally resonant Influencer strategy that is driven by audience insight and ladders up to EMEA marketing objectives
- Strengthen our Influencer presence by managing key agency relationships to develop best in class local Influencer campaigns
- Insert Quest into French culture, building out tailored Influencer marketing strategies and programs and exploring new tactics and platforms to reach our audiences
- Work cross-functionally to create insightful briefs drawing on different sources of insight and knowledge to create Influencer campaigns which amplify and work in tandem with paid media activity, driving increased engagement and lifts in key sentiment metrics
- Partner with the Media team to coordinate the most effective blend of paid, earned and owned to achieve the defined brand sentiment goals
- Establish measurement framework and process in partnership with analytics teams to quantify the impact of Influencer marketing activities
- Partner with Integrated Marketing, Insights, Decision Science, and Comms teams to ensure all initiatives are grounded in a solid base of community understanding and structured to deliver data-driven results
- Analysis of cultural, community, media and market trends to inform strategic and creative development for content
- 7+ years experience in social and Influencer marketing (creative/content/social agency)
- Fluency in French
- Experience with and understanding of French culture, specifically in the French creator/Influencer landscape
- Experience working cross functionally with a geographically-dispersed and multi-disciplinary group on the development of marketing strategy, plans, and execution
- Experience developing Influencer strategies and campaigns at well established brands.
- Strategic experience with designing and delivering impactful social/Influencer marketing solutions, helping consumer-facing brands enter culture through local insights and trends translated into effective social/Influencer campaigns
- Hands-on experience developing and executing creative, innovative, integrated social/Influencer marketing campaigns
- Experience crafting business cases, influencing senior leadership, and measuring and demonstrating business impact of your work
- Experience collaborating within dynamic and matrixed organizations
- Communication experience, ability to clearly articulate marketing's role and the importance of Social/Influencer in driving the business
- Experience in an entrepreneurial, fast-moving and ever-changing environment
- Creative experience
- Passion for Meta's mission and values as well as for culture and all things social
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.