Facebook Brand Marketing Manager

Meta is looking for a Brand Marketer with experience re-energizing established brands at scale. In this role, you will be a part of Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance. We are looking for someone who thrives in an ambiguous environment, is skilled at leading complex cross-functional initiatives with a wide-range of stakeholders, and is a strategic problem-solver who understands the business impact of efficient and effective operations. This is a highly cross-functional role that requires strategic, organization and communication skills, and the capacity to manage various teams and stakeholders effectively.

Facebook Brand Marketing Manager Responsibilities:

• Develop brand marketing initiatives: Lead the development of campaigns and go-to-market strategy for our brand campaigns and tentpole moments - that meets our short and long term business goals
• Insights driven: Inform our overall global brand strategy based on in-depth understanding of users, product, business landscape in key markets
• Work with cross-functional teams: Work with partners including Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media Investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management to enable informed business decisions and deliver marketing initiatives
• Team support and communication: Support the team through effective communication, proactive problem-solving, and information distribution
• Internal partnerships and influence: Work with a growing team of Brand Strategists, Integrated Marketers, Social & Communications teams to deliver on business priorities
• Campaign reporting and updates: Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership
• Strategy & execution: Strategic, tactical, and executional responsibilities, such as define, implement, manage, and refine organizational operations, rhythms of business, and ways of working
• Develop efficient and effective processes to manage Meta Marketing's critical work streams and priority launches
• Build and manage workback schedules and hold members of the full cross-functional team accountable to deliver on time
• Establish a communication structure to report out updates, progress, and project status to stakeholders
• Support the implementation of annual planning processes

• 7+ years of experience in brand marketing for consumer tech brands of global scale
• Work experience in technology, including understanding of technical audiences, products and technologies
• Experience working in cross-functional teams, collaborating with creative, research, analytics and digital marketing channel teams
• Experience with creative production, managing external agencies or internal creative teams to build best in class campaign work
• Content and digital marketing experience
• In-depth experience in landing successful product value propositions with clear brand point of view
• Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning
• Experience working with media and creative agencies, connecting brand & business agendas to develop breakthrough ideas for brand marketing
• Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes
• Experience bringing a tech product's brand positioning into product design & GTM