Creative Producer, Design Editorial and Brand

This role develops, produces and curates content for design-related publishing channels at Meta, including a website (design.facebook.com) and social media channels (@DesignatMeta). Our publishing channels celebrate our global product teams, their work across Meta technologies and how we collaborate around our mission of building the future of human connection and the technology that makes it possible. Our design teams create and build Meta technologies - Facebook, Instagram, WhatsApp, Threads, Meta AI, Meta Glasses, Meta Horizon - for billions of people around the world. We are looking for an experienced creative producer to guide the design-focused editorial strategy and production work across all publishing channels, overseeing and continually iterating on the content development process and acting as a guide for the team's day-to-day work. This individual will have opportunities to guide and mentor a growing team of contractors focused on creative content development - including text and communications design - as well as vendor partners who support external community engagement, website development and paid media campaigns. Overall, they will be adept at balancing the need for high-quality work while keeping up with the pace of an organization known for moving fast. This individual will have the opportunity to create and lead communications initiatives that directly impact an external global audience of design practitioners, prospective candidates and the internal Design community at Meta.

Creative Producer, Design Editorial and Brand Responsibilities:

• Lead creative editorial strategies, executions and content development across publishing channels for Design at Meta
• Help define and drive the external brand strategy for Design at Meta and serve as a strategic consultant for external communications and brand-related initiatives across the global Design community
• Collaborate closely with partners throughout Design, Communications, Legal, Brand and other organizations company-wide to deliver global integrated publishing initiatives
• Steward the integrated processes with the team and cross-functional partners, from concept, launch, iteration and optimization
• Distill and craft high-quality creative briefs together with teammates
• Lead effective relationships with external agencies, using communication plans, briefs, and budget tracking tools to guide differentiated storytelling and execution
• Demonstrated experience presenting to Design leadership, cross-functional leadership and stakeholders
• Lead escalation of particularly risky, complex, innovative or significant program concerns or blockers with leadership
• Create and identify key editorial strategies that not only drive interest and capture new audiences, but sustain existing long-term relationships
• Ideate and develop new tools and resources to continually improve program management and processes for the team
• Lead team meetings and cross-functional project collaborations
• Review and approve short- and long-form multimedia content, with care for societal nuance, inclusiveness, accessibility, risk, grammar, punctuation and more
• Serve as a guide, thought partner, and mentor for teammates working across a range of initiatives, which requires depth and breadth of editorial knowledge and the publishing landscape
• Works strategically and efficiently in a time-sensitive environment, escalating priorities and working with cross-functional teams to make crucial decisions in the midst of campaign execution

• 6+ years of experience developing and driving insight-fueled marketing, editorial or communications-related strategies at an agency or consumer brand
• Experience managing creative, complex and multi-channel campaigns (including advertising, communication, content, email, social, events, web, sales enablement, and product education) in partnership with marketing, creative and production teams
• Experience composing creative briefs
• Well-versed in various publishing channels-like websites, social media platforms and more-with a basic understanding of channel function and formats
• Demonstrates an understanding of marketing and recruiting funnels and how different tactics and channels drive impact across the entirety of distinct audience journeys
• Experience delivering design-driven marketing, editorial or communications campaigns under tight deadlines
• Experience with analyzing and drawing conclusions from a broad set of data and turning that into actionable recommendations
• Experience strategically managing a plan and its objectives at a high level, while still managing the details of execution
• Experience working successfully in a time-sensitive environment working under your own initiative, time management, task prioritization, flexibility and keen ability to identify problems and proactively work towards solutions
• Demonstrated ability to manage projects from start to finish, improvise and shift strategy and operate with ambiguity
• Demonstrated communication and organization skills
• Bachelor's degree

• Experience in marketing, branding, public relations, journalism or related field
• Experience in the technology and design industries
• Experience leading a marketing communications or brand team
• Experience in crisis communications management and rapid response
• Experience working on global brands and developing strategies/work for multiple regions or markets
• Experience working for a developing or emerging brand with multiple products
• Experience in consumer product categories and brands, such as consumer technology and hardware
• Experience collaborating with leadership, colleagues and other cross-functional stakeholders to deliver high-quality work in a results-oriented environment
• Capacity to lead long and short term strategic planning
• Enthusiasm for Meta technologies and the people that we serve
• A track record of organizational skills, attention to detail, and on-deadline delivery