Creative Director, Gen AI Monetization

Creative Gen AI Monetization team seeks a highly creative and technically proficient model Fine-Tuning creative director. This role tailors and refines the output of generative AI models to align with business' aesthetic, brand, style, and creative goals. This role bridges the gap between technical AI capabilities and creative vision, collaborating with product design and product teams to deliver high quality creative generation. This role offers a chance to shape the future of advertising creative content generation through AI, pushing the boundaries of technology and artistry.

Creative Director, Gen AI Monetization Responsibilities:

• Design, develop, and implement strategies for fine-tuning generative AI models to achieve desired creative outputs and ensure alignment with creative and brand guidelines
• Curate and preprocess high-quality, domain-specific datasets for fine-tuning, work with various fine-tuning techniques and platforms, ensuring data quality and relevance for desired business creative styles or tones
• Innovation: Stay abreast of the latest advancements in generative AI, including research trends, new model capabilities, and emerging fine-tuning techniques. Explore and experiment with novel training methodologies to enhance generative model quality
• Move fast: Get energized by moving fast, adaptable, and can support teams to iterate quickly
• Executional operation: You know how to support highly effective execution with a large team. Develop and maintain documentation, best practices, and workflows for model fine-tuning and creative AI integration
• Collaboration: effectively collaborating with product design, engineers and research scientists to ensure scalability and efficiency. Building relationships across Family of Apps and working across a large Cross Functional Partner set

Minimum Qualifications:

• Bachelor's degree in graphic or multimedia design, animation, fine arts or advertising and digital media
• 12 + years of consumer technology design and digital media experience
• Follows social media and technology and has a firm grasp of the latest trends and best practices across all platforms
• Experience in technology products and managing multiple complex announcements, launches and campaigns on time and under tight deadlines
• Creative sensibility and ability to translate aesthetic preferences into actionable fine-tuning strategies
• Understanding of GenAI models
• Effective communication and collaboration skills, able to work effectively with both technical and creative stakeholders
• Proficient with data

Preferred Qualifications:

• Experience in the digital advertising, brand creative agency, or media industries
• Experience with model fine-tuning and evaluation technique, and performance optimization
• Familiarity with prompt engineering tactics

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$174,000/year to $246,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Client-provided location(s): Menlo Park, CA

Job ID: a1KDp00000E2c3CMAR_1001

Employment Type: OTHER

Posted: 2025-08-03T00:19:35