Creative Director, Gen AI Monetization

Ad creative is one of the biggest drivers of ad performance. AI has advanced creative production at unprecedented speed. Meanwhile, authentic brand storytelling, engaging creative directions remain essential for creatives to resonate with different audiences. Your role will be to blend cutting-edge AI tools with brand aesthetic and strategy - helping brands tell engaging stories, and drive meaningful people connections. This role offers a chance to shape the future of performant creative generations through AI. You will push the boundaries of technology and creativity by leveraging AI to seamlessly bridge consumer insights, brand storytelling, creative directions, and performance at scale.

Creative Director, Gen AI Monetization Responsibilities:

• Define creative strategies and vision for AI-generated ads across Family of Apps
• Collaborate with product teams to develop scalable AI solutions which align with brand guidelines, style and establish engaging creative directions
• Integrating brand and creative best practices with AI capabilities and data insights to achieve optimal performance outcomes
• Innovation: You are a forward-thinker who actively stays informed about the latest advancements and emerging research trends in generative AI
• Agility: You thrive in a fast-paced, adaptable, and resourceful environment, and possess the ability to effectively support teams in rapid iteration and experimentation
• Operation: You demonstrate a solid understanding of how to lead and support highly effective execution within a large, dynamic team
• Collaboration: You are an experienced cross-functional collaborator, adept at building effective relationships and working seamlessly with product design, engineers, and research scientists

• Bachelor's Degree or equivalent experience, with 8+ years of experience leading creative direction across various multidisciplinary teams
• Extensive experience in a digital advertising agency, proven track record producing ads for digital platforms
• Skilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelines
• Proven creative storytelling skills with the ability to craft engaging narratives for different audiences
• Exceptional communication skills, able to work effectively with both technical and creative stakeholders

• Familiarity with AI creative tools for image, text and video production, and eager to master new technologies
• Experience with creative testing and performance optimization