Senior Associate Digital Marketing (m/f/d)

Company Description

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

For our Mattel office in Frankfurt, Germany, we are looking for a full-time Senior Associate Digital Marketing (m/f/d).

Job Description

The Opportunity:

In this role, you will be part of the local Marketing team, bringing strong digital expertise to drive the creative, effective, and efficient execution of brand strategies and plans. Your focus will be on delivering impactful Digital Media Campaigns in close collaboration with Brand Managers, Sales teams, and external agencies. Additionally, you will engage directly with external partners and retailers to develop, align, and execute joint digital activation campaigns that strengthen brand presence and deliver measurable results.

What Your Impact Will Be: 

Key Responsibilities 

• Coordinate digital media briefing and response-to-brief process between local agencies and local Brand Managers, in line with the Mattel DE & EMEA digital strategy. 
• Execute and optimize digital media campaigns across all the Mattel portfolio (Barbie, Hot Wheels, UNO, Fisher-Price, etc.) 
• Work closely with external agencies and partners to define your channels’ strategy 
• Advice Brand teams on the budget for online media plans, split by objective (awareness, engagement & conversion), audience (shoppers, adult fans vs kids) or channel 
• Ensure best practices and latest learnings are consistently applied to maximize objectives across all Brands 
• Lead cross-departmental projects —primarily related to MMM— ensuring data accuracy, effective coordination among teams, and the successful application of key action points to inform future media plans. 

Google Media

• Lead and coordinate all Google media activities (Search, YouTube, and Demand Gen), defining strategies in collaboration with the regional media team to ensure alignment with brand and business objectives. 
• Oversee end-to-end campaign execution, ensuring timely launches, accurate implementation, and optimal delivery across platforms. 
• Define and optimize keywords, audiences, and creative assets, working closely with the brand teams and agencies to maximize campaign performance. 
• Monitor, analyze, and report on results and KPIs, providing actionable insights and recommendations to continuously improve future campaigns. 

OLV & Display (Amazon Media, Programmatic, and CTV)

• Drive the strategy and execution of OLV & Display campaigns across Amazon Media, Programmatic, and CTV platforms, ensuring alignment with overall marketing and media objectives. 
• Collaborate with agencies, regional and local teams to define targeting, creative approaches, and audience segmentation strategies that maximize reach and engagement. 
• Oversee campaign setup, tracking, and optimization, ensuring on-time launches and high-quality delivery across all placements and formats. 
• Analyze performance metrics and KPIs, extracting insights to inform optimization plans and guide future investment and creative strategies. 

Adult Fans Strategy & Activation 

• Define and lead the Adult Fans strategy from the ground up, identifying key platforms, audiences, and content opportunities to strengthen Mattel’s connection with adult consumers. 
• Analyze consumer behaviors and motivations to develop insights-driven campaigns that authentically resonate with adult audiences and elevate brand perception. 
• Collaborate closely with GTM, Sales, and Brand teams to ensure 360° activation plans, integrating media, gaming, PR and retail for cohesive storytelling and engagement. 

Qualifications

What We’re Looking For:

• University degree in Economics, Business Administration or any other related field (Bachelor/ Master/ Diploma), Online Marketing Diploma or specific mention on Digital 
• 5+ years in online marketing, digital media, or eCommerce/eRetail – preferably within an FMCG company or online retailer 
• Excellent Microsoft Office skills, particularly good Excel knowledge 
• Fluent in written & spoken German and English  
• Good digital expertise (Social Media, CRM, UX, CMS, Google Analytics etc.) 
• Ability to effectively manage projects in a fast-paced, highly demanding environment 
• Problem solving & analytical ability and a high level of organizational and time management skills 
• Team player with a collaborative style  

Additional Information

What We Offer:
At Mattel, we believe that great work deserves great rewards. Here is what you can look forward to when joining our team:

• Generous vacation entitlement to help you rest, recharge, and enjoy life outside of work
• Additional holiday pay – because everyone deserves a little extra sunshine
• Comprehensive pension plan and options for voluntary deferred compensation
• Travel support with public transport reimbursement or commuting allowance
• Exclusive employee discounts on all Mattel products – bring playtime home!
• Access to wellbeing programs like EGYM Wellpass to keep your body and mind balanced
• Monthly meal vouchers to make your lunch breaks even better

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Client-provided location(s): Frankfurt, Germany

Job ID: ba4f092b-b631-443f-8c30-a54c7dbe7f01

Employment Type: OTHER

Posted: 2025-10-24T10:43:14