Regional Amazon Sr Associate Digital Marketing (Temporary Assignment)
Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
We have a fantastic opportunity for a Digital Marketing expert to join the regional Amazon Digital team, on a temporary assignment. Reporting to the Amazon media manager, you'll join a high performing team of 3 and focus on planning and executing the Amazon DSP and search strategy across EU5 markets. You will work closely with the Amazon category team to reflect the brand priority into media strategy, as well as the local digital team, our partner agencies and of course - Amazon!
Job Description
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The Opportunity:
You’ll be responsible for bringing digital expertise to the team in order to ensure effective, creative and efficient implementation of Mattel’s brand strategies and plans, with a focus specifically on Amazon Digital Marketing. We’re looking for an individual with a strong passion for cross-collaboration, who can effortlessly partner with Brand Managers, Sales teams and external agencies.
What Your Impact Will Be:
- Support planning and executing media (DSP and search) strategy across EU for our brands.
- Manage implementation and brief of local and regional DSP campaigns across the funnel for all brands working closely with local teams, Amazon Category Managers, Key account managers, creative agency, Amazon team and viewability supplier.
- Coordinate with local digital teams to align on regional strategy while integrating their local needs into the plans.
- Guide and use digital media best practice standard implementation (tagging, ad serving, naming conventions).
- Support on improvement of media quality KPIs (viewability, brand safety, invalid traffic).
- Brief and implement search campaigns via external agency:
- defining strategy for keywords and optimizing performance to win share vs competitors.
- Update campaigns based on product availability and business needs
- Focus implementation to drive sales incrementality
- Support executing strategy to increase visibility on competitor searches/pages
- Lead optimization of Amazon media placements to increase campaign relevancy and performance KPIs
- Use consumer insights & analytics capabilities to build recommendation (Amazon Marketing Cloud, eStore check, Vendor Central, Profitero, Tableau).
- Optimize and analyze results based on KPIs and present plans to broader teams.
Qualifications
What We’re Looking For:
- Bachelor’s or master’s degree, in Marketing, digital marketing or related fields
- Minimum 2-3 years experience in Marketing, ideally in Digital
- Prior experience of Amazon highly advantageous
- Strong Microsoft Excel skills and proficiency in Microsoft Office (Word, PowerPoint and Project)
- Analytical skills
- Learning agility & creativity skills
- Organizational skills & attention to detail
- Curiosity and eager to challenge the status quo
- Team player
- Multicultural mindset and able to work cross culturally
- A passion for all things Digital
- Fluency in English
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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