Packaging Designer, Packaging/Ecommerce

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Brand Creative Operations team manages all asset creation for packaging graphics, structure, e-commerce, and instruction sheets. This is a highly creative and collaborative team that seeks best in class solutions reacting to a changing retail and toy-buying environment Expect a dynamic and fast-paced role where you get to influence design and be a part of bringing smiles to kids across the globe.  

Job Description

The Opportunity: 

Mattel is currently seeking a Packaging Designer in East Aurora, NY. This role will be a member of a dynamic and collaborative team of Graphic Designers, Structural Engineers and Copywriters focused on creating assets for packaging and ecommerce across a variety of categories. The packaging designer will be involved in the packaging and e-commerce design process from concept to final assets. This position reports directly into the Sr Manager of Packaging.

What Your Impact Will Be: 

• Will be responsible for the graphic design of toy packaging and ecommerce assets from concept to production for assigned categories within the Fisher-Price brand portfolio
• Will work closely with local marketing/design/engineering departments and overseas counterparts to produce high quality, visual creative designs
• Partner with our on-site photo studio to art direct photography for package and ecommerce assets
• Direct illustrations as needed through working with illustration vendors
• Attend and participate in the weekly cross-functional team meetings
• Communicate with the Hong Kong/China based packaging teams on production issues
• Understand how to monitor and follow packaging and ecommerce status schedules to keep projects on time
• Available for occasional off-site meetings as required
• Maintain knowledge of new trends and innovation in package design/development
• Team with on-site staff to prepare physical package samples for assigned brands
• Present concepts and design strategies to cross-functional team members and management

Qualifications

What We’re Looking For:

• BFA Degree in Graphic Design, Packaging Design, or related degree with previous graphic design experience
• 3-4 years of graphic design experience
• Consumer Goods Packaging Experience a plus
• Toy experience preferred but not mandatory
• Ability to transform business objectives into high quality, creative design concepts
• Proficiency in Adobe Cloud applications including Illustrator & Photoshop as well as MS Office
• Ability to work with outside licensors and cultivate relationships
• Ability to work with internal and external style guides and apply as necessary
• Working knowledge of type manipulation, photography, mechanical art production
• Strong aesthetic skills
• Graphic design skills which can be applied against potential projects like cross sells, point of sale displays and related promotional graphics
• Excellent time management skills with ability to juggle multiple priorities and meet deadlines
• Well-developed project management skills
• Strong communication skills with ability to work with individuals at all levels
• Strong Presentation skills
• Illustration/sketching skills a plus
• Work closely with overseas team to help direct mechanical build
• Print production knowledge is a plus
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

**Portfolio/work samples must be included in order to be considered.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Client-provided location(s): Boston, NY

Job ID: 93ea5b5f-46b3-49b5-ac60-e68872ce1ed3

Employment Type: OTHER

Posted: 2025-10-02T13:29:18