Marketing Manager, Hot Wheels Global Brand Team (DTC & Online Marketing)
Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity:
Hot Wheels is a global lifestyle brand with a passionate adult fan base rooted in automotive culture, design, collecting, and pop culture.
The Marketing Manager, Hot Wheels Adult – DTC and Online, on the Global Brand Team, will lead the end-to-end digital ecosystem for adult collectors and enthusiasts. Accelerate digital engagement and growth among Hot Wheels Adult Fans. Bridge brand storytelling and digital commerce – ensuring the whole digital experience serves as an inspirational brand destination and high-performing e-comm platform. Partner with cross-functional teams across product, creative, content and media planning to keep the destination fresh, on-brand and always focused on the consumer.
The Manager will focus on DTC growth, ecosystem management and digital marketing – showcasing how Hot Wheels offers premium online experiences that excites fans, drives sales and fosters community. Oversee campaigns, specific partnerships, e-comm initiatives and content.
What Your Impact Will Be:
Brand Marketing:
- Own the digital brand ecosystem for Hot Wheels Adult (DTC, website, online marketing).
- Develop annual DTC and digital marketing strategies aligned with brand and sales goals.
- Manage cross-functional campaigns and initiatives with brand, product, creative, analytics and partners.
- Manage budgets and timelines for digital programs and launches.
- Drive initiatives that showcase Hot Wheels Adult while delivering cohesive consumer journeys – and growing engagement and sales.
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DTC & eCommerce Growth
- Lead marketing strategies for adult-targeted DTC platforms (Mattel Creations, Red Line Club, Elite 64, exclusives).
- Partner with eCommerce and Product teams to optimize product launches, drops, promotions and site merchandising.
- Drive customer acquisition, conversion, retention and loyalty through digital-first campaigns.
- Collaborate with cross-functional teams on CRM and subscription/loyalty programs to grow collector engagement.
Website Strategy & Management
- Drive strategy, content and performance of HotWheels.com as a brand and commerce hub.
- Partner with the DTC team on the editorial calendar, landing pages and brand storytelling across the site.
- Ensure seamless integration of eCommerce, storytelling and community features.
- Partner with cross-functional teams to deliver best-in-class UX.
Online Marketing & Campaigns
- Partner with the Performance Marketing team on integrated online marketing campaigns (paid, owned, earned) across social, search, email, and display. Includes re-targeting efforts to grow site traffic and sales.
- Manage campaign calendars and creative asset development for adult DTC and site-driven initiatives.
- Amplify partnerships, collaborations and cultural moments through digital-first activations.
Analytics & Optimization
- Define KPIs for website, DTC, and online campaigns; report performance regularly with insights.
- Run testing (A/B, UX, SEO) to optimize site experience, conversions and engagement.
- Monitor competitive landscape, eCommerce benchmarks and cultural trends to develop and evolve strategy.
Qualifications
What We’re Looking For:
- 6+ years (4 years with MBA) experience in brand marketing (on brand or agency side) or purpose-driven strategy/marketing, with at least 3 years focused on DTC/e-Commerce marketing
- Proven brand storyteller experience at crafting successful & compelling audience-led narratives.
- Strong interpersonal skills; success in working with internal and external partners.
- Ability to synthesize data and pull insights to create and execute plans.
- Demonstrated expertise in driving results through performance, growth and lifecycle marketing.
- Proven record in managing digital product drops as well as growth/lifecycle/community-driven marketing campaigns.
- Established project management, communication and cross-functional leadership skills.
- Ability to work in a fast-paced, launch-driven environment with numerous concurrent campaigns.
- Experience with subscription models, loyalty programs and membership marketing.
*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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