Marketing Manager

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers

Our Team :

As the leader of the South African Marketing team, you will play a pivotal role in shaping the future of the full portfolio; including Barbie, Hot Wheels, Fisher Price, Uno, Scrabble and many more. As Manager Marketing, you’ll drive impactful local strategies and innovative plans to capture market share and fuel sustainable, profitable growth. Beyond shaping the brands’ success, you’ll also have the exciting opportunity to lead, inspire and develop a three-person team; with 2 Brand Managers and 1 Marketing Assistant reporting directly to you.”

Job Description

Key responsibilities:

Local marketing strategy, tactics, and execution:

• Develop expertise of Toy industry, identify opportunities for Mattel brands based on the competitive landscape, retail dynamics and consumer behavior
• Create and execute annual marketing plan to achieve growth ambition and capture opportunities by category
• In collaboration with Sale department, develop customer-specific activation programs, align with 10 key partners, and execute with excellence
• Designing long term marketing strategy to achieve scale-up ambitions
• Ensuring the delivery and execution of the multi-channel marketing campaigns

Portfolio strategy, tactics, and execution:

• Lead line selection based on SWOT analysis and global priorities
• Lead portfolio pricing, establish relevant price architecture, timely adjust pricing based on PPI and CPI 
• Plan and flawlessly execute new brands launches according to category analysis
• Provide marketing expertise to commercial team, co-create customer specific product activation plans  
• Take an active part in sales pitch preparations and deployment 
• Lead demand planning for the market, challenge commercial team to stive for growth

Consumer and shopper engagement:

• Drive full Franchise approach including Content placement and Consumer Products with cross department collaboration
• Lead media strategy and execution for the market based on consumer insights and industry expertise
• Lead PR, internal and external brand communication 
• Effectively collaborate with media agency to deliver relevant media plans and execute with excellence
• Act as digital champion, effectively work with media agency to provide comprehensive support to commercial team to set-up e-com fundamentals and full-funnel consumer activation

Other responsibilities:

• Manage marketing budget formation, tracking and reporting
• Working closely with key stakeholders in local and regional teams
• Manage, coach, and develop marketing team; provide expertise to broader commercial team
• Coordinate needs-based marketing research
• Set and report against all marketing KPIs

Qualifications

Personal traits and values:

• 2-3 Years of experience as Marketing Manager, experience in multinational environment
• Growth mindset, ability to learn and act based on learnings
• Strong leadership capabilities, ability to grow team members professionally by providing coaching and empowering people  
• Ability to communicate with impact
• Result-oriented and competitive
• Ability take holistic view and execute in best interests of the business
• Ability to design actionable plans that can be effectively implemented on the market
• Proactive in seeking information, capable of gathering and analyzing data to make decisions
• Build and maintain collaborative relationships, strong networking skills”

Additional Information

What It’s Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.