Marketing Coordinator

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

What Your Impact Will Be:

This position is accountable for supporting, adapting and implementing the key marketing strategies defined by the UK Brand Activation Team and consistent with the Brand Activation Lead guidelines for the country.

The position will be part of the team of local experts in the brands/categories designated, driving expertise on the brands/categories he/she is in charge of.  The position will ensure effective, creative and efficient implementation of marketing plans by working with agencies, licensors, Consumer Products and Sales teams.  Furthermore, the position will act as a Marketing interface with both internal and external customers.

Your main responsibilities include:

• Co-lead on specific Brands – managing the brand, learning and developing skills in pricing / media briefing / supply chain management / retailer pitches.
• Co-lead social campaigns across various platforms (incl Meta & Tik Tok): agency brief, content development
• Support the marketing team with influencer activity including setting the brief and program management and report preparation
• Support the marketing team with media YouTube and AV campaigns including setting the brief with trafficking agency and chasing assets
• Support the marketing team with precision and search campaigns, including review of asset matrix, iteration of assets, etc.
• Trade press design and development with PR and marketing team, competition press adverts creation and approvals
• Create quarterly Brand Activation newsletter, and adhoc new launch / brand scrapbooks of activations
• Supporting with bi-annual competitor reviews

Marketing Team Administrative Support:

• Support the team with management of Invoicing and Purchase Order process through Oracle
• Lead the creation of OOPs twice a year, and updates throughout the year
• Support the team with ThoughtSpot requests, ad hoc licensors requests
• Support team in ordering of samples and execution of Toy Fair Showroom
• Provide miscellaneous administrative support such as coordinating sales previews, internal or external meetings, preparation of documents, preparation for consensus etc
• Provide support for ad hoc analysis requests

What we offer:

• Competitive salary + bonus scheme
• Private Healthcare & Dental schemes
• Pension plan co-funding (up to 10.5% company contribution)
• 25 days of annual leave plus 8 public holidays
• Paid sickness
• A variety of employee perks and discounts
• 4 days in office, 1 day WFH
• Early finish on Fridays

Qualifications

Skills

• 1+ years of Marketing/Commercial experience at a similar level within Brand Marketing in Toys, FMCG or licensed consumer goods or Franchise Management experience (preferably in the children’s entertainment sector.
• Degree in Marketing, Sales, Business Administration preferred.
• Build strong and effective relationships with a large number of stakeholders
• Strong competitive spirit, results oriented, with a clear desire to succeed
• Great tactical skills, ability to react quickly to changing situations
• Confidently able to work on own initiative and action oriented
• Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities
• Collaborative partner to internal and external customers
• Ability to work on a wide variety of projects within deadlines
• Skilled in selling and influencing
• Fluent in written and spoken English with excellent communication skills
• Good knowledge of Microsoft Office; Excel, Word and PowerPoint

Additional Information

What It’s Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

Client-provided location(s): Windsor, U.K.

Job ID: 0e9a3b2e-4fd8-49d4-87e8-3288c436d63d

Employment Type: OTHER

Posted: 2025-09-11T11:25:08