Manager Digital Marketing H/F

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

For our Mattel office in France, we are looking for a permanent fulltime.

Job Description

We are seeking a talented and creative Media Manager to join our dynamic team. The ideal candidate will oversee the development, execution, and optimization of media strategies to drive brand awareness, audience engagement, and business growth. If you're passionate about creating innovative media campaigns and analyzing results for impactful marketing, this is the role for you!

What Your Impact Will Be: 

• Lead local media briefings together with the brand teams, ensuring precise audience targeting, optimized media mixes, and maximum impact of global initiatives as well as driving relevant local programs.
• Manage and optimize media buying efforts across a wide range of platforms, including Search, Social Media, YouTube, Programmatic Advertising, TV, CTV, and BVOD, working closely with local and regional media agencies.
• Drive TV negotiation strategies in partnership with the France Marketing Director and local media agencies, ensuring high-impact, budget-conscious campaign execution.
• Develop Marketing Mix Modeling (MMM) with global teams to measure the incremental impact of media spend across platforms and optimize resource allocation.
• Lead and execute e-retail strategies by aligning digital advertising with inventory and sales data, optimizing ROAR fundamentals, and collaborating with the key account team across top retailers such as Cdiscount, Leclerc, Carrefour, and others.
• Collaborate with the regional digital team to advance first-party data acquisition efforts, accelerate CRM programs, and contribute to regional media playbooks for improved digital strategy alignment.
• Analyze media performance data to assess campaign efficiency, inform business decisions, and identify areas for continuous improvement, enhancing ROI and overall effectiveness.
• Upskill and mentor the French organization on digital and media strategies
• Oversee the management and development of a team of two digital experts, fostering talent growth, collaboration, and innovation

Qualifications

What We’re Looking For: 

• Advanced degree in Marketing, Communication, Media Studies, or equivalent.
• 8+ years of experience in strategic media roles, ideally in international brands or high-demand sectors (e.g., entertainment, FMCG, retail).
• Deep understanding of the entire media landscape, with expertise in cross-channel integration
• Expertise in leading multi-million campaign budgets and delivering results at scale.
• Proven team management experience, demonstrating the ability to lead, inspire, and empower both internal teams and external parties.
• Adaptable to dynamic market demands and skilled in managing multiple high-stakes projects simultaneously.
• Team leading experience of minimum 2 years
• Fluency in French and English is mandatory (written and spoken) due to frequent collaboration within the European and global organization.

Skills

• Driven & entrepreneurial mindset
• Emotional intelligence
• Strong strategic thinking abilities to identify, plan, and drive long-term success.
• Excellent team player with a collaborative working style, fostering synergy and alignment across diverse groups
• Strong presentation and communication skills
• Very organized and capable of executing with precision; a creative and resourceful approach to implementation strategies.
• Ability to effectively manage projects in a fast-paced, highly demanding environment
• Strong problem-solving and analytical capabilities, combined with outstanding organizational and time-management skills to prioritize effectively

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!  You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy