Manager, Brand Partnerships EMEA

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers

Job Description

The Team: 
The Brand Partnerships team is part of the Global Franchise Organization responsible for spearheading the company’s growth through strategic partnerships and corporate and brand alliances.  

The Opportunity:  
This role demands a seasoned leader to develop our brand partner and alliances network, identify opportunities, and drive revenue goals in EMEA. The Manager reports directly to the Head of Consumer Products, Publishing & LBE EMEA and dotted line to the VP Strategic Alliances & Partnerships and will work closely with the Emea licensing team and global franchise teams to craft and implement strategies that support revenue growth, market penetration, and the long-term success of the company.   

What Your Impact Will Be:  

Strategic Planning and Execution: 

• Develop and implement a comprehensive regional brand partnership and alliances strategy aligned with the company’s goals and objectives. 

• Identify, prioritize, and pursue potential partners and opportunities in the region.   

• Oversee the entire partnership lifecycle, from initial discussions to contract negotiation and implementation. 

• Collaborate with leaders across Content, Consumer Products, Global Brand Teams, Legal, Entertainment Partnerships/In Licensing, Interpreted Marketing Creative) to ensure integrated strategies and successful execution. 

Market Expansion & Revenue Growth: 

• Analyze market trends, competitive landscape, and customer needs to inform partnership and alliance strategies. 

• Collaborate with marketing and sales teams to develop go-to-market strategies for new distribution channels. 

• Develop and execute business development plans, including finding and nurturing relationships that contribute to the company’s revenue and profitability targets. 

• Negotiate partnership agreements, including terms, pricing, and licensing models, ensuring alignment with company goals and policies. 

• Monitor and analyze key performance metrics to assess the effectiveness of partnership and alliances initiatives. 

• Work closely with finance leaders to align partnership agreements with financial goals and policies. 

Leadership: 

• Build and lead a high-performing partnerships and alliances team. 

• Provide mentorship, coaching, and professional development opportunities to team members. 

• Communicate progress, challenges, and opportunities to the Franchise Leadership team and other key stakeholders. 

• Leading, mentoring and developing their team 

Qualifications

What We’re Looking For: 

• Minimum 8 years of professional experience in brand partnerships, strategic alliances, or related field; MBA  preferred 

• Proven expertise in strategy development, integrated marketing, and brand management 

• Creative storyteller with the ability to influence and inspire others to see a brands full potential 

• Strong leadership skills with experience building relationship with both external and internal partners and managing cross-functional teams 

• International business experience and global marketing acumen 

• Demonstrated project management skills and ability to manage multiple stakeholders 

Skills:

• Excellent communication and presentation skills, with the ability to influence and inspire others 

• Self-motivated, proactive, and highly organized individual with excellent time management skills 

• Creative problem-solver with a passion for 'Play'

• Proactive, Collaborative and Self-Motivated 

• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves. 

Additional Information

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Client-provided location(s): Windsor, U.K.

Job ID: e0f45b93-9b62-47d5-8780-362d81049ecc

Employment Type: OTHER

Posted: 2025-10-16T09:29:45