eCommerce & Omnichannel Associate
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Company Description
Join the Fun and Power Up Our Digital Play!
At Mattel, we believe play is serious business! We’re on the hunt for an E-Retail & Omnichannel Associate to bring our amazing brands to life across e-commerce platforms. If you love digital marketing, know your way around online retail media, and get excited about driving sales with creative campaigns, then this is your chance to play a key role in our team.
Job Description
What’s in the Toy Box?
As our E-Retail & Omnichannel Associate, you’ll be responsible for planning, executing, and optimizing digital media campaigns across leading platforms like Allegro (Poland & expansion markets), Smyk, Media Expert, and Empik. Your goal will be to enhance brand awareness, product visibility, and online sales through strategic paid media.
Key Responsibilities:
Media Planning & Execution
Develop and execute e-retail media campaigns, including Sponsored Ads, Display banners, Programmatic, mailings, and social media.
Identify and target key audiences, including parents, gift-givers, collectors, and fans.
Assets Management
Create and manage assets for omnichannel campaigns. (including product pages ect)
Oversee Allegro ads, analytics, audience targeting, and first-party data.
Manage e-shop listings and priorities in collaboration with the global team.
Deliver and optimize formats for digital touchpoints across marketplaces, external display, social media, and Google Ads (SEM, Demand Gen, PMax, etc.).
Monitoring, Optimization, and Reporting
Track and optimize campaign performance (ROAS, CPC, CTR, etc.).
Monitor product rankings and ad placements to maximize conversions.
Provide weekly and monthly reports with insights and recommendations.
Market & Competitor Insights
Monitor competitor retail media strategies to identify opportunities.
Explore new trends and opportunities in shopper activation and retail media.
Collaboration
Work closely with marketing and sales teams to align media plans with business objectives.
Coordinate with toy retailers, marketplace account managers, and external agencies to optimize advertising placements.
Qualifications
Key Responsibilities:
Media Planning & Execution
Develop and execute e-retail media campaigns, including Sponsored Ads, Display banners, Programmatic, mailings, and social media.
Identify and target key audiences, including parents, gift-givers, collectors, and fans.
Assets Management
Create and manage assets for omnichannel campaigns. (including product pages ect)
Oversee Allegro ads, analytics, audience targeting, and first-party data.
Manage e-shop listings and priorities in collaboration with the global team.
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Deliver and optimize formats for digital touchpoints across marketplaces, external display, social media, and Google Ads (SEM, Demand Gen, PMax, etc.).
Monitoring, Optimization, and Reporting
Track and optimize campaign performance (ROAS, CPC, CTR, etc.).
Monitor product rankings and ad placements to maximize conversions.
Provide weekly and monthly reports with insights and recommendations.
Market & Competitor Insights
Monitor competitor retail media strategies to identify opportunities.
Explore new trends and opportunities in shopper activation and retail media.
Collaboration
Work closely with marketing and sales teams to align media plans with business objectives.
Coordinate with toy retailers, marketplace account managers, and external agencies to optimize advertising placements.
Qualifications
Bachelor’s or Master’s degree in Digital Advertising, Digital Marketing, or a related field.
2-5 years of experience in e-commerce advertising, digital marketing, or retail media.
Fluency in English.
Strong analytical skills to optimize campaign performance.
Passion for digital media and performance marketing.
Excellent project management and multitasking abilities.
Up-to-date knowledge of digital trends, platform updates, and new ad formats.
Additional Information
Why Join Us?
Work with globally recognized brands.
Be part of a dynamic, creative, and fun work environment.
Opportunities for continuous learning and career growth.
A company culture where play and innovation go hand in hand.
Ready to take your digital marketing skills to the next level? Apply now and help us create impactful e-commerce campaigns.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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