Customer Marketing Coordinator

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

In this position you will be part of the Mattel Turkey Marketing Team located in Istanbul.

What Your Impact Will Be:

We are seeking a dynamic and enthusiastic Customer Marketing Manager with a passion for toys to join our team. The successful candidate will be responsible for developing and executing omnichannel marketing strategies that enhance product visibility, support new product launches, and drive successful campaigns. This role requires a blend of creativity, strategic thinking, and a deep understanding of both online and offline customer engagement.

Key Responsibilities:

• Omnichannel Marketing Strategy:
  Develop and implement comprehensive marketing strategies that effectively integrate online and offline channels to drive customer engagement and sales in line with yearly marketing calendar
• Product Visibility:
  Enhance the visibility of our product lines across various channels, ensuring that our toys are prominently featured in both digital and physical retail environments.
• New Product Launches:
  Lead the marketing efforts for new product launches, coordinating with cross-functional teams to create impactful launch campaigns that resonate with our target audience.
• Campaign Management:
  Design, execute, and optimize marketing campaigns across multiple platforms, including social media, e-retail platforms, in-store promotions, and events, to maximize reach and effectiveness.
• Partnership Development:
  Establish and maintain relationships with key retail partners, online platforms, and other stakeholders to ensure cohesive and effective marketing efforts.
• Budget Management:
  Manage the marketing budget for assigned projects, ensuring that all campaigns are delivered on time and within budget.

Qualifications

What We’re Looking For:

• Customer Marketing Understanding
• Creative Asset Development & Localization (understanding the regional assets and adaptation of these assets in the light of local insights)
• Lead agency briefs, collaborate with creative agency to prepare and execute effective creatives across different media channels
• Strong understanding of both digital and traditional marketing channels.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Exceptional communication and interpersonal skills.
• Deep enthusiasm for toys and a passion for creating magical experiences for customers.
• Flexible and determined approach to your work is vital.
• Positive can-do-will-do attitude

Education & Experience:

• Masters’ degree, preferably in Marketing or Business Administration.
• Fluency in English including excellent communication and writing is a must
• Proven experience in developing and executing successful omnichannel marketing campaigns.
• 5 years of experience in customer marketing, brand management, or a related field, preferably in the toy industry FMCG, licensed consumer good, apparel- or beauty industry.

Additional Information

What It’s Like To Work Here:

We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
   

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.

Client-provided location(s): Istanbul, Turkey

Job ID: 5d277bdc-37d8-403f-9569-0539ad5c1943

Employment Type: OTHER

Posted: 2025-09-12T10:34:27