Brand Manager
Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity
In this position you will be part of the Brand Activation team, which is executing the marketing strategy. You will be responsible for communicating and ensuring the correct adaptation and implementation of key marketing strategies defined by the Regional Brand Marketing Team and consistent with the Brand Activation Lead guidelines for the country. You will be the local expert on the brands and categories you are in charge of. The position will ensure effective, creative and efficient implementation of marketing plans by working with agencies, visual merchandising teams, consumer products and sales teams. Last but not least the position will act as Marketing interface with internal & external customers.
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Your primary responsibilities will be to:
• Maintain constant communication with Marketing Manager and Sales team to share expertise of the local market as well as identify synergies, alignment, best practices and opportunities within the country
• Ensure best effective and impactful amplifications & implementations of Brand strategies and action plans in the country.
• Responsible for pricing, following regional guidelines, and quotas in conjunction with Sales.
• Select the line by channel/customer and manage product information, validate translations and localization of creative assets.
• Drive the execution of brand retail activation plans (merchandizing strategies / planograms, tent poles and promotions, POP)
• Manage local media agency for the execution of brand marketing activities across all different media channels.
• Partner closely with Regional Brand Marketing and Communication teams, with Sales,and local partners to drive sales, revenue and market share.
• Contribute to driving customer engagement through presentations of product lines, brand plans, ad- hoc presentations to Sales team and key local customers.
• Team up with the Digital Marketing team, to combine your market knowledge with their online expertise, for optimal presence of your brands on the web.
• Continuously track and evaluate the performance of your efforts, and if necessary adapt your strategy for the future.
Qualifications
What does it take to succeed?
• You know how to get things done with a large international matrix organization, based on your previous experience within a similar context, building collaborative teams and communicate with impact across the organization.
• Solid project management skills is required. Previous brand management experience is a definitive asset.
Desired Skills and Experience
Minimum requirements:
• Bachelor or University degree in Marketing, Sales or Business Administration.
• At least 4 years of commercial/marketing experience preferably in Toys, FMCG or licensed consumer goods, Apparel or Health & Beauty industry.
• Fluent in written & spoken English.
• Experience with an international/cross-cultural environment.
• Results oriented, winning mentality, competitive, strong will to succeed.
• Exceptional problem solving & analytical ability and a high level of organizational and time management skills.
• Build and maintain collaborative relationships
Additional Information
What It’s Like To Work Here:
We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors
- We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.
- We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
Company Videos
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