Associate Marketing Manager - Retail Marketing & Media

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. 

Job Description

The Opportunity: 

Mattel is seeking an Associate Marketing Manager, Retail Marketing & Media based here at our worldwide headquarters in El Segundo, CA on our Omnichannel Retail Marketing Team. This position will lead the analysis of Retail Marketing programs on Amazon and Retail Media across multiple key accounts. This role will collaborate and develop deep partnerships with key cross-functional stakeholders within Mattel as well as our external media agencies.

What Your Impact Will Be: 

Analysis & Synthesis

• Lead analysis of KPIs related to retail marketing and retail media programs (ie. advertising, promotions, merchandising, brand stores) to determine ROI and opportunities for optimization:
  • Partner with Sales Analyst and Omnichannel Retail Marketing teams to analyze sales lifts against programs at brand, segment and item levels
  • Help build post-mortems and create holistic reports across marketing program levers, educating key stakeholders and cross-functional partners of learnings and results
  • Synthesize quantitative and qualitative information to educate team on learnings as well as to inform recommendations
• Manage team budgets, carefully tracking, analyzing, and reporting status
  • Work closely with internal teams and external agencies to clearly communicate plans
  • Collaborate with USM and Finance to process budget shifts to and from retail media
• Analyze retailer-provided data and collaborate with Global Business insights teams at Mattel to identify and pursue new Digital Retail trends and opportunities. 
• As needed, perform insights, market share, competitive analysis, etc.

Marketing/Merchandising

• Assist in the development and execution of full year go-to-market Amazon brand plans in partnership with internal Sales, Customer Marketing, US Marketing, Media and Digital Operations teams to deliver coordinated marketing efforts to drive Amazon profitable sales growth
• Develop and maintain full-year Amazon promotional calendars for all brands
• Participate in customer business reviews by assisting with business analysis, translating findings into actionable insights, and developing impactful presentations to deliver insights-based recommendations
• Pursue new Amazon marketing activities & assist in asset/content coordination to positively impact sales, profitability and customer experience
• Assist with brand stores updates and maintenance, as well as creation of landing pages for retail media programs. Coordinate with marketing, sales and creative teams to ensure content, images, and product selection are leveraged to maximize brand presentation and sales conversion
• Support exploration and execution of beta and new-media opportunities across Amazon
• Maintain excellent relationships with key account stakeholders to influence and maximize promotional and advertising opportunities

Qualifications

What We’re Looking For:

• Minimum of 5 years’ work experience, preferably in Online Retail, eCommerce/DTC, Digital Marketing, or Business Analytics
• Bachelor's Degree in Business Administration or Marketing - MBA preferred 
• Strong quantitative business analysis skills with the ability to interpret data and provide insights
• Previous budget management experience a plus
• Strong attention to detail
• Independent, self-starter with a drive for continuous improvement
• Possesses complex problem-solving techniques/skills
• Ability to build relationships with cross functional partners
• Resilient, demonstrating optimism and passion to continually focus and achieve goals
• Team First Mentality
• Passion for eCommerce / Online Retailing / Amazon and Mattel & Fisher-Price portfolio of brands
• Experienced in both Excel and Power Point

The annual base salary range for this position is between $109,000 and $135,000 
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Client-provided location(s): El Segundo, CA

Job ID: f2085e35-3f26-45ef-9749-b17465db6ce3

Employment Type: OTHER

Posted: 2025-08-25T22:33:49