Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Senior Specialist, AI and Marketing Technologist
The mission of the Global Digital Marketing team is to empower marketing teams around the world with cutting-edge digital marketing solutions and strategic innovation. We provide leading MarTech, create innovative digital platforms, offer activation services, and consult on forward-thinking strategies and ideas. The role of Data Scientist, Global Digital Marketing, is to develop AI-based tools, predictive models, and data-driven strategies for the marketing organisation. Reporting into the VP Global Digital Marketing (AI and Data), London-based.
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Key responsibilities:
• Help Program Manage AI-based solutions to enhance internal process efficiencies and optimize marketing operations.
• Simulate data environments and manage data extraction, transformation, and testing processes.
• Work to help develop 'Knowledge bases' for various AI bots.
• Manage the taxonomy development of data pools.
• Be responsible for creating trackable KPI frameworks.
• Ensure data compliance, scalability, and security in all AI tools and datasets.
• Working with Engineers and devs, ensure data and databases can be integrated into an Agentic structure.
• Design predictive and prescriptive models to improve marketing strategies, customer segmentation, and campaign optimization.
• Conduct statistical analysis and modelling to identify trends for performance optimization and resource allocation.
• Collaborate with data engineers to ensure the efficiency and scalability of the data pipeline for AI tool development.
Ideal Candidate:
• Strong Experience managing Knowledge bases and working with AI.
• Strong experience managing multiple workstreams and teams and working within budgets.
• Experience in Gen LLM tool platforms and process - Databricks Mosaic AI preferably, Co-Pilot, Open AI are nice to haves.
• Experience with machine learning frameworks (e.g., TensorFlow, PyTorch, Scikit-learn) and natural language processing.
• Proficiency in programming languages such as Python, R, SQL, or similar.
• Experience in global role working with teams in different locations.
• Experience in Agile process methodology
• Experience in is Jira helpful.
• Experience in scoping, running Vendor RFPs and developing SOWs.
• Familiarity with cloud computing platforms (AWS, Azure) is advantageous.
• Familiarity in Marketing verticals a bonus.
• Strong verbal and written communicator.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.