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Senior Product Manager

Yesterday Ramat Gan, Israel

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Product Manager

All About the Role

At Dynamic Yield, a Mastercard company, we're on a mission to transform how the world's leading brands connect with their customers. As a globally recognized, people-first organization operating across six countries, we empower businesses to build exceptional, personalized customer experiences through our cutting-edge Experience OS platform.

Now part of Mastercard's Services division, we combine the agility of a tech innovator with the scale and support of a global leader. Our diverse and inclusive culture thrives on collaboration, creativity, and continuous learning-making it the perfect place to grow your career while making a real impact.

We're seeking a Senior Product Manager to lead our Experience Email product - a strategic solution that enables marketers to deliver personalized, data-driven content in email campaigns by leveraging Dynamic Yield's real-time decisioning engine. This cross-vertical role spans both Retail and Financial Institutions, working closely with clients and internal teams to help drive engagement, retention, and conversion through personalized email experiences.

As a Product Manager, You Will:

Own the product vision, strategy, and roadmap for Experience Email across multiple customer verticals

Partner with cross-functional teams to integrate real-time data, user segmentation, and dynamic content into email personalization workflows

Collaborate with engineering and data teams to continuously evolve our email API capabilities, edge decisioning, and personalization logic

Work closely with customer-facing teams to understand pain points, gather feedback, and define impactful product enhancements

Define KPIs and success metrics for product performance and continuously optimize based on data-driven insights

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Align product direction with strategic initiatives from both Dynamic Yield and Mastercard's broader services organization

Work with UX, Product Marketing, and GTM teams to deliver intuitive experiences and ensure successful adoption of new features

Stay on top of trends in martech, ESP integration, data privacy, and personalization to inform future development

All About You

5+ years of SaaS/B2B product-management experience-ideally in martech, email marketing platforms, or customer-engagement tools.

Hands-on background in email technology: familiarity with ESP APIs, HTML/CSS for responsive emails, deliverability best practices, and privacy regulations (CAN-SPAM, GDPR).

Data-driven & ML-curious: comfortable working with data scientists on recommendation models, LLM content generation, and real-time decisioning engines.

Strong communicator & storyteller who can simplify complex concepts for execs, engineers, and marketers alike, in crisp English written and verbal form.

Entrepreneurial mindset, bias toward action, and passion for creating inbox experiences users love.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Client-provided location(s): Ramat Gan, Israel
Job ID: Mastercard-22331_R-254005
Employment Type: OTHER
Posted: 2025-08-28T19:31:23

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Pet Insurance
    • Mental Health Benefits
    • Virtual Fitness Classes
    • Health Reimbursement Account
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • On-site/Nearby Childcare
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
    • Some Meals Provided
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
    • Stock Purchase Program
    • 401(K)
    • Company Equity
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Shadowing Opportunities
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)