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Manager, Product Marketing - Commercialization

AT Mastercard
Mastercard

Manager, Product Marketing - Commercialization

New York, NY

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, Product Marketing - Commercialization

Overview Mastercard's Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard's differentiation and business growth. The Consumer Acquisition & Engagement (CAE) team provides a wide range of loyalty, personalization and marketing services assets including the design, implementation and operations of cardholder loyalty programs. These solutions enable issuers to reward, protect and assist cardholders driving overall card usage, retention and brand preference. We are seeking a Manager of Commercialization to support go-to-market strategies and the commercialization of key CAE products and platforms in North America, including Marketing Services, Loyalty & Engagement, and Personalization. This role acts as a vital conduit between Product and Services Business Leads/ Account Managers and customers, crafting segment narratives that drive customer value and Mastercard's revenue growth and developing marketing and communications strategies in partnership with other teams, to drive internal and external awareness of CAE solutions.

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The ideal candidate is business savvy, passionate about product marketing and communications, proactive in reaching out to internal stakeholders, resourceful at problem solving, expert in delivering presentations and creating impactful narratives and content, effective in managing marketing agencies and engaging Sales teams, highly motivated, can operate in a fast-paced environment, and possesses an agile mindset.

Key Responsibilities
• Drive Growth: Support the expansion of the CAE business across North America by aligning sales strategies with customer and market needs
• Sales Plays: Partner with Sales to gather customer needs and insights, and translate them into sales enablement deliverables
• Enablement Materials: Partner with Marketing and creative agencies to produce compelling sales tools, resources and content. Create and manage internal content repositories, provide content for customer-facing sites
• Presentations: Create and deliver engaging presentations for internal and external stakeholders
• Awareness: Partner with Communications teams to promote CAE value prop and innovation through content in multiple channels
• Events: Coordinate events, speaking opportunities and other forums to support CAE promotion
• Team Engagement: Create and deliver an always-on plan to engage the team through communication, collaboration and recognition

About You • Proven experience in product marketing, marketing services or marketing communications with a demonstrated ability to engage customers and drive business objectives • Strong business acumen and a track record of delivering innovative, customer-centric narratives • Strong communication skills for expectation and cross-functional team alignment

• Excellent writing skills, experience with creating engaging decks and presentations that are clear, attractive and effective

• Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency

• Consultative mindset with the ability to craft compelling, customer-tailored narratives.

• Deep understanding of consumer, industry, and market trends.

• Creative problem solver with the ability to generate "out of the box" solutions and build alignment across diverse teams

• Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments

• Bachelor's degree required, advanced degree preferred

• Location - New York City or Purchase, NY

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.

Pay Ranges
New York City, New York: $143,000 - $228,000 USD

Client-provided location(s): New York, NY, USA
Job ID: Mastercard-22331_R-248919
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Pet Insurance
    • Mental Health Benefits
    • Virtual Fitness Classes
    • Health Reimbursement Account
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • On-site/Nearby Childcare
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
    • Some Meals Provided
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
    • Stock Purchase Program
    • 401(K)
    • Company Equity
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Shadowing Opportunities
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)