Manager, B2B Marketing - Strategy

This role is key to connecting high-level marketing plans with tactical execution-making sure we're telling the right stories to the right audiences through the right channels. You'll also help develop scalable frameworks, such as a field marketing and event playbook, that help our channel teams activate strategies consistently and efficiently across regions.

If you have experience in demand generation, account-based marketing, and cross-functional campaign orchestration-and you're equally comfortable in Excel, Salesforce, and working shoulder to shoulder with marketing channel leads-this might be your next role.

Role
• Support the VP of Marketing Strategy in turning campaign and portfolio strategies into coordinated execution plans across marketing functions.
• Ensure alignment across audience segmentation, messaging, and tactics so that every campaign shows up clearly and consistently across marketing channels.
• Map and manage our audience segmentation across multiple vectors-personas, buying centers, target accounts, and buying committees-ensuring we understand and activate each layer at the right points in the customer journey.
• Build or advise on tiering frameworks that help marketing teams categorize accounts based on strategic value or revenue opportunity, aligning levels of investment and marketing treatment accordingly.
• Help teams develop and scale frameworks, such as a field marketing and event playbook, to guide repeatable execution aligned to campaign priorities.
• Collaborate with Field, Customer, Digital, BDR, and Partner Marketing teams to align on audience strategies and tactical plans.
• Rationalize and refine target account lists, ensuring they're aligned with business priorities and that tactics are tailored to reach and convert the right audiences.
• Partner with digital leads to ensure our paid and organic programs across platforms like Google and LinkedIn are aligned to campaign and audience strategy.
• Help gather and report on channel-level performance, collaborating with execution teams to track impact and recommend improvements.
• Support special projects that require integrated thinking and strong coordination across marketing functions.

About You
• Experienced in B2B demand generation, account-based marketing, and campaign planning across multiple audience segments.
• Strategic and collaborative-you're at your best when building connections between strategy and execution.
• Highly proficient in PowerPoint, Excel and Salesforce, with a strong ability to work with data, pull insights, and tell a data-driven story.
• Skilled in digital marketing tactics, especially LinkedIn and Google, and familiar with how they support broader campaign goals.
• Comfortable helping build structure, frameworks, and documentation to support repeatable, scalable marketing execution.
• Organized, curious, and able to bring structure to ambiguity.

Qualifications:
• Experience in B2B marketing, ideally in demand generation, ABM, or campaign strategy roles.
• Experience working across Field, Customer, Partner, BDR, and Digital Marketing functions.
• Hands-on knowledge of Salesforce, Excel, and marketing automation tools (e.g., Marketo, HubSpot).
• Proven ability to align tactics and channels to strategic priorities and audience needs.
• Experience with event or field marketing execution is a plus.
• Exceptional communication skills and stakeholder management experience.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.

Pay Ranges
Atlanta, Georgia: $108,000 - $173,000 USD

Austin, Texas: $108,000 - $173,000 USD

Miami, Florida: $108,000 - $173,000 USD

Purchase, New York: $124,000 - $199,000 USD