Director, Product Portfolio Marketing - Portfolio: Consumer Acquisition & Engagement, Products: Offers

• Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
• Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation.
• Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes. Continuously assess the effectiveness of product marketing efforts and adjust to improve results.

Qualifications:
• Proven experience in product marketing, preferably in a B2B environment.
• Experience working in ad-tech, martech or digital media ideally within both high-growth environments and large, matrixed enterprises.
• Strong understanding of product lifecycle management, competitive positioning, and market trends.
• Demonstrated success in developing and executing marketing strategies that drive business growth.
• Experience working with cross-functional teams, including product, sales, and regional marketing teams.
• Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
• Data-driven mindset with the ability to leverage insights for strategic decision-making.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.

Pay Ranges
New York City, New York: $162,000 - $259,000 USD

Boston, Massachusetts: $155,000 - $248,000 USD

Purchase, New York: $155,000 - $248,000 USD

Client-provided location(s): Scarsdale, NY

Job ID: Mastercard-22331_R-257471-dc11eb06d3188f41a7b12b9fe01f2132

Employment Type: OTHER

Posted: 2025-08-14T19:19:43