Director, Events B2B Marketing

Role
• Oversees and manages Mastercard's onsite presence at key tradeshows in Europe - from booth concept to booth build, content sourcing, onsite management, activation, thought leadership, lead generation and branding.
• Overseas and develops new ways to showcase product, services and marketing assets at the events leveraging the latest technical developments (e.g., AR/VR, etc.)
• Partners and coordinate B2B events and innovations related projects with agencies, including briefing, budget monitoring, customized booth design and branding developing, guidance and supportive materials development, on-site events support planning, etc.
• Builds relations, overseas or hands-on manages B2B events communication with stakeholders, including support in the integration of marketing activities (e.g., integration of Priceless /sponsorship assets, Sonic, Priceless causes), event project planning, development, deployment and follow up (KPIs, learnings).
• Developing post-event reports with KPIs and insights to assess event effectiveness and make recommendations for improvement.
• Acts as a point of reference for a successful event showcase.

All About You
You have experience in managing B2B planning, execution, communication and follow-up skills including the following:
• Event Management
• Project Management
• Key Stakeholder Engagement
• Communication
• Creative Thinking
• Logistics Management

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Client-provided location(s): Frankfurt, Germany

Job ID: Mastercard-22331_R-253330

Employment Type: OTHER

Posted: 2025-08-27T19:32:32