Associate Managing Consultant, Marketing Services (Bulgarian speaking)

Title and Summary

Associate managing consultant - Marketing services

Advisors & Consulting Services

Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Roles and Responsibilities

Client Impact

• Craft personalised engagement strategies: Develop tailored growth marketing engagements based on customer demographics and behaviour to captivate new audiences

• Manage multi-channel media platforms: Oversee email campaigns, sponsored content, and advertisements across various media platforms, optimising for visibility and lead generation

• Drive CRM & analytics for growth: Segment audiences for data-driven campaigns from various data sets, focusing on increased spending and customer reactivation while employing analytics for impactful decision-making

Team Collaboration & Culture

• Champion collaborative innovation: Partner with internal and external stakeholders for targeted marketing, integrating AI into strategies while fostering an environment of innovation within the team

• Grow from coaching to enable ownership of day-to-day project management across client projects, and mentor junior consultants

Basic Qualifications

• Undergraduate degree with Growth Marketing expertise and mindset, and work experience in driving omni-channel user acquisition and engagement

• Problem solving and user centric mentality, bringing creative solutions to complex challenges

• Proven capability in data analysis, translating raw data into actionable insights

• Client Management: track record in managing client accounts and leading marketing solutions

• Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes

• Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively

• Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects. Articulate storyteller, translating complex insights into compelling narratives that resonate with audiences

• Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives. Think future-forward with a continuous focus on optimization and innovation

• Ability to communicate effectively in English and the local office language

• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs

Preferred Qualifications

• Market savvy, understanding emerging trends and using market opportunities
Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

Abide by Mastercard's security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.