Senior Consumer Marketing Insights (CMI) Lead Europe (m/f/d)

Job Description:

The job holder will consult & advise the European Food & Nutrition Management Team (EFNLT) to make data-driven decisions that accelerate business performance. Acting as a strategic partner to Marketing, SDL, R&D, S&F, and agency teams, this role translates insights from primary and secondary research into clear, actionable strategies.

This role provides fact-based, objective views of category and consumer trends, identifies emerging opportunities and informs brand and strategic plans. It will unlock brand potential, open new creative spaces in strategy and innovation, and reduce decision-making blind spots.

CMI's mission: to inspire & provoke European consumer, category, and shopper foresight, to enable transformative growth in Europe.

What would be your key responsibilities?

Insight Leadership

• Shape and lead the European insight agenda by identifying critical ad hoc research, continuous data needs, and regional growth projects.
• Proactively identify and drive relevant global growth initiatives across Europe.
• Collaborate with global and regional CMI teams to optimize budgets and focus on high-impact priorities.
• Drive & embed growth process as a continuous cycle across the business.

• Manage partnership with Nielsen -optimizing data investments and ensuring business buys optimal data set.
• Deliver integrated European reporting for senior forums (e.g., GFNLT) with CMI commentary & provocations & providing a holistic story across consumer, brand, category, customer
• Oversee continuation of data lake integration and adoption of self-reporting across Europe

• Translate business unit's consumer and category insights into market-winning opportunities in pricing, promotions, and activation.
• Deliver customer-ready insights to support category management and joint growth with retail partners.
• Lead consumer-centric innovation design and collaborate on delivery of strategic priorities .
• Foster consumer closeness across the UK, France, and Germany-ensuring consumer remains at the heart of every decision.

• Degree in Market Research, Business, Marketing, Communication, or a related field - or equivalent professional experience.
• Several years of proven expertise in Consumer Marketing Insights, with deep understanding of both quantitative and qualitative research methodologies.
• Skilled in leveraging syndicated data, conducting deep-dive analyses, and translating complex findings into clear, actionable insights.
• Experience across strategic insight planning, brand research, human and cultural insights, innovation, and market or channel development research.
• Proven track record in leading insight initiatives at local or regional level, influencing senior stakeholders and driving strategic business impact.
• Curious, entrepreneurial, and collaborative - experience in dynamic environments such as start-ups or cross-functional areas (e.g. Marketing, R&D, S&F) is a plus.
• Fluent in English; additional European languages will be of advantage.

• Work with diverse and talented Associates, all guided by the Five Principles.
• Join a purpose driven company, where we're striving to build today the world we want tomorrow.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.