Your Impact
The Sr Analyst- Growth Insights is a strategic contributor on the Retail Media team, responsible for leading high-impact analytics and insights initiatives that uncover actionable customer, category, and seasonal trends. This role is pivotal in identifying growth opportunities that benefit both Lowe's and its key vendor partners. Blending customer-centric analysis with marketing effectiveness, the Senior Analyst will craft compelling, data-driven narratives that support external vendor sales engagements, inform strategic media planning, and guide enterprise marketing decisions. You will leverage advanced analytics methodologies-such as clustering, seasonality modeling, and new-to-brand analysis-to surface untapped revenue potential and help vendor partners "money map" new paths to growth through Lowe's. Success in this role requires strong analytical skills, a passion for storytelling through data, and the ability to collaborate cross-functionally with internal stakeholders and external partners. Your insights will elevate Lowe's as a uniquely valuable and strategic retail media partner.
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What You Will Do
- Uncover and activate sellable insights related to seasonal trends, customer audiences, and product categories.
- Develop innovative, external-facing collateral that highlights Lowe's strategic customer initiatives and positions the company as a leader in home improvement and retail media.
- Identify sales opportunity clusters and crafting data-driven pitch recommendations to support the growth of Lowe's Media Network.
- Analyze and synthesize data from multiple sources, leveraging visualization best practices to deliver compelling, actionable insights that drive vendor engagement.
- Partner with business stakeholders to align research efforts with strategic enterprise initiatives, ensuring the customer remains at the center of decision-making.
- Research design and execution, using advanced statistical techniques and customer modeling to derive insights.
- Generate and communicate actionable category-level insights to guide media strategy, creative development, and audience targeting.
- Apply statistical and methodological principles with minimal guidance to ensure high-quality, data-driven outputs.
- Combine findings from multiple research projects into strategic insights that support business growth and share recommendations with senior leadership, including Directors and VPs.
- Engage with suppliers and third-party vendors to integrate best-in-class research techniques into Lowe's insights capabilities
Minimum Qualifications
- Bachelor's Degree Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative or related field and 5 Years of general Marketing experience
- 3-5 Years Experience in market research or other customer insights field
- 3-5 Years Working with analytic/research software (e.g. SPSS, Wincross, Sawtooth, SAS, Decipher, Qualtrics, etc.)
- 1-2 Years Proven business impact
Preferred Skills/Education
- Master's Degree in a related field (e.g. Master's in Marketing Research)
- Experience working in a retail environment
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Pay Range: $72,400.00 - $120,900.00 annually
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.
Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.
Lowe's believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe's employees; and adhering to and monitoring compliance and safety guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Pay Range: $72,400.00 - $120,900.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.