Manager, Media Planning
Your Impact
The principal purpose of the Paid Media Planning Manager is to manage a team of Assistant Marketing Managers to lead the development, execution, and optimization of cross-channel media plans that align with Lowe's marketing objectives. This individual will play a key role in ensuring that our plans reach the right audiences through the most effective media channels, including TV, OTT, OLV, OOH, audio, social, digital, print, and new and emerging platforms. To accomplish this the Paid Media Planning Manager must have knowledge and experience in the ever-changing media ecosystem.
The Paid Media Planning Manager works closely with the Lowe's Media Activation, Creative, Brand Marketing, Customer Marketing, and Data & Analytics teams as well as external agency partners and vendors to align plans to maximize advertising efforts against total business objectives. This individual should also possess excellent communication and presentation skills, with experience influencing cross-functional stakeholders.
What You Will Do
- Responsible for leading a team in the development and management of comprehensive media plans based on campaign goals, audience insights, and budget considerations to drive traffic, sales, and brand preference.
- Stays current with new advances in media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies
- Drives media innovation, thought leadership, and best practice sharing throughout the organization.
- Collaborates with Data & Analytics partners to evaluate media effectiveness, including media mix modeling (MMM) and multi-touch attribution (MTA).
- Manages external relationships with media agency and third-party vendors.
- Oversees multi-million dollar advertising budget with fiscal responsibility and excellence
- Hires and manages a team of assistant media planning managers and helps them meet their performance objectives by providing the appropriate coaching, tools, feedback, and training. Fosters a collaborative team culture focused on innovation, accountability, and results.
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Minimum Qualifications
- Bachelor's Degree Business, Marketing, Communications or Related Field or Equivalent Experience and 5-7 Years of Marketing, Media or Related Field
Preferred Skills/Education
- Master's Degree Business, Marketing, Communications or Related Field and 1-2 Years of Retail Experience
- 1-2 Years of Agency Experience
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Mental Health Benefits
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- HSA With Employer Contribution
- Pet Insurance
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Volunteer Time Off
Financial and Retirement
- 401(K) With Company Matching
- Stock Purchase Program
- Performance Bonus
- 401(K)
Professional Development
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
- Promote From Within
- Mentor Program
- Lunch and Learns
- Access to Online Courses
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program