LPS Sr. Marketing Manager

The Senior Marketing Manager plays a pivotal role in driving omni-channel engagement and retention strategies specifically tailored to Lowe's Pro customer segments. This role is embedded within agile marketing cross-functional teams focused on rapid execution and iteration. This role shapes how Pro customers interact with Lowe's across digital and physical touchpoints.

What You Will Do
• Oversee Customer Collaborates with leadership to develop and execute marketing strategies for specific customer subsegments.
• Operationalize customer journeys across owned channels (e.g., dotcom, in-store, email/app) and paid media in partnership with the media team.
• Ensure team serve as the marketing lead within agile PODs focused on Pro customer segments.
• Ensure team Translate business goals into actionable marketing briefs and campaign strategies
• Align marketing efforts with sales, merchandising, and customer insights teams to ensure cohesive execution.
• Monitor Data-Driven Insights: Leverage customer data and analytics to identify trends, monitor performance, and optimize campaigns.
• Partner with merchandising, IT, finance, supply chain, and Pro Services to ensure seamless customer experiences.
• Track KPIs and continuously refine strategies through test-learn-scale methodologies.
• Develop and optimize omni-channel journeys across email, app, POS, digital, and paid media
• Leverage customer data and analytics to personalize messaging and improve conversion
• Identify growth opportunities within known and unknown customer segments.
• Lead the team with recommendations, forward thinking and innovation strategic thought.
• Partner with brand marketing, media, IT, finance, and Pro Services to deliver end-to-end customer experiences.
• Facilitate rapid test-learn-scale cycles to refine messaging and creative assets.
• Ensure alignment between POD initiatives and broader brand and business priorities.
• Monitor KPIs including engagement, sales lift, and margin impact.
• Use advanced analytics to identify trends, gaps, and opportunities for continuous improvement.
• Report campaign performance and insights to senior leadership.

Minimum Qualifications
• Bachelor's degree or equivalent experience.
• 8-10 Years of experience in customer marketing, preferably in retail or B2B environments or related field.
• 3-5 Years proven leadership in senior-level marketing roles, with at least 2 years of experience managing teams.
• Strong background in loyalty marketing, event marketing, and e-commerce.
• Expertise in data analysis, customer segmentation, and omni-channel strategy.
• Experience working in agile PODs or cross-functional teams.
• Strong analytical skills and familiarity with customer data platforms.
• Excellent communication, project management, and stakeholder engagement abilities.

Preferred Skills/Education
• Experience marketing to professional audiences (e.g., contractors, facilities managers).
• Familiarity with Lowe's brand, Pro customer segments, and omni-channel retail.
• Background in loyalty marketing, CRM, or personalization strategies.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.