Assoc Mgr-Monetization Strategy
Yesterday• Huntersville, NC
Your Impact
The Associate Manager, Monetization plays a vital role in the Lowe's Media Network (LMN) monetization strategy and integrated planning team. This position is responsible for the development and go-to-market (GTM) roll-out of new incremental programming packages and Retail Media Network (RMN) offerings. The Associate Manager will work closely with the Mgr- Monetization, the Director of Monetization Strategy & Integrated Planning, Media Planning, Client Services, and Ad Operations teams to ensure the creation of high-quality programming that meets client KPIs and drives investments based on performance. This role will have a significant impact on the success of monetization efforts and the optimization of strategic programming.
What You Will Do
- Lead the preparation and execution of GTM strategies for new LMN monetization packages and channel roll-outs.
- Oversee demand scoping in partnership with the client services team to align on business needs.
- Coordinate with events teams to ensure proper calendar alignment for campaign execution.
- Define product and programming requirements to support new monetization offerings.
- Collaborate with the yield manager on developing pricing strategies to optimize revenue.
- Prepare and deliver pitch materials to stakeholders, ensuring alignment with key objectives.
- Generate detailed reports to track progress and performance against targets.
- Monitor and manage performance against set revenue goals, collaborating with the client services team to source demand and optimize sales opportunities.
- Collaborate with various LMN teams (client services, operations, insights), brand marketing, and enterprise media planning to ensure alignment and smooth execution of programming initiatives.
- Prepare and present strategic plans, performance reports, and supporting documentation to the client brand group.
Minimum Qualifications
- Bachelor's Degree in Marketing, Finance, Analytics
- 5 years experience in Marketing
- 3 years experience in digital marketing, performance marketing, or marketing strategy, marketing analytics or related field
- 3 years experience in full funnel Media Strategy and/or Planning in CPG or specialty commerce with exposure to broader marketing strategy
- 1 year experience presenting to or working with CPG, D2C, or specialty commerce brands
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Preferred Skills/Education
- 1 year Digital Marketing Analytics
- 1 years Campaign Management & Media Operations
- IAB Digital Media Buying and Planning Certification
- Google Analytics Certification
- Trade Desk Certified: Data Driven Plannin
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Pay Range: $83,500.00 - $139,400.00 annually
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.
Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.
Lowe's believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe's employees; and adhering to and monitoring compliance and safety guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Pay Range: $83,500.00 - $139,400.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
Client-provided location(s): Huntersville, NC
Job ID: Lowes-JR-02235459
Employment Type: FULL_TIME
Posted: 2025-08-16T18:33:33
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Mental Health Benefits
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- HSA With Employer Contribution
- Pet Insurance
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Volunteer Time Off
Financial and Retirement
- 401(K) With Company Matching
- Stock Purchase Program
- Performance Bonus
- 401(K)
Professional Development
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
- Promote From Within
- Mentor Program
- Lunch and Learns
- Access to Online Courses
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program