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Living Spaces

Brand Media Specialist

Reedley, CA

Position Summary
The Brand Media Specialist is responsible for managing cross-channel media campaigns that are focused on driving brand awareness and positive perceptions. This role will have responsibility for executing a media strategy across multiple platforms (e.g., TV, radio, YouTube, Facebook, Pinterest, etc.) and optimizing effectiveness. This will require close collaboration with the creative team, the analytics team and other media buyers to ensure the brand campaign dovetails with other campaigns and meets business objectives.

Position Description

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Understand and execute branding concepts and tactics, including tactics designed to lift awareness, and to shift brand perceptions.

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  • Conduct quarterly planning, propose tactics and budgets in each of our markets in a timely manner that will achieve business objectives.
  • Monitor and optimize campaigns for strong performance.
  • Run tests to understand how campaigns can be improved and to build best practices.
  • Provide recommendations and advice to the creative team to ensure assets match unique needs of each platform and campaign.
  • Set up and execute campaigns within each media platform (digital/linear)
  • Manage campaigns to an established budget in each market.

  • Qualifications

    Other Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Education/Experience: Bachelor's degree (B. A. or B. S.) or equivalent experience. 3+ years' experience in media buying experience with digital and/or linear media. Proficiency in buying and negotiating linear media (TV, cable, radio), strong understanding of media math, offline/linear terminology, plus a familiarity with digital media tactics and a demonstrated capacity to quickly become proficient in digital media buying, AND/OR Proficiency in digital media buying (Facebook, Instagram, Pinterest, TikTok, etc.), plus a familiarity with linear media tactics and a demonstrated capacity to quickly become proficient planning and negotiating linear media.

    Computer Skills: To perform this job successfully, an individual must have familiarity with media analytics tools (Adobe Analytics, Kantar, SQAD, Neilsen/Comscore, Strata, etc.). Experience running media tests in digital platforms.

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    Position Hiring Range

    The hiring pay range provides a guide for what we would reasonably pay for the position. Pay will be determined by several factors, including but not limited to: applicant's education, relevant work experience, knowledge, skills and abilities, as well as internal equity and alignment with geographic market data. Living Spaces reserves the right to modify this pay range at any time. Pay is determined by various factors including market demand, applicable skills, work experience and education, location, company budget, and in-demand skill sets.

    Compensation: $78,750.00 - $105,000.00

    Retail, Guest Services, and Distribution Center Team Members are eligible to receive team bonus based on meeting specific goals and KPI's.

    Benefits Include:
    • Medical
    • Dental
    • Vision
    • 401(k) (full and part time eligible)
    • Vacation
    • Sick Time
    • Flex Spending Account
    • Employee Assistance Program

    For more details, please visit our website at: Careers (livingspaces.com)

    Equal Opportunity Employer

    It is our policy to abide by all federal, state, and local laws prohibiting employment discrimination based solely on a person's race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, physical disability, mental disability, age, military status, or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including but not limited to, cancer related or HIV/AIDS related), sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.

    E-Verify

    Living Spaces participates in E-Verify. All newly-hired team members are queried through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to verify their identity and employment eligibility.

    Applicant Privacy

    Client-provided location(s): California, USA
    Job ID: living-R29689
    Employment Type: Full Time